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VW beams in Star Trek stars to promote e-Golf EV

Volkswagen just set its e-mobility commercial phasers on stunning. The German automaker has cast Captain Kirk and Mr. Spock of Star Trek fame (i.e., actors William Shatner and Leonard Nimoy) in a new advertisement for its growing stable of electric vehicles. Even though it's in German, we think you can get the idea. VW went Hollywood and cast the two veteran actors in a futuristic-themed 45-second ad, which sees Shatner cruise up in the e-Golf (with a toothy Trek-fan kid in tow) while Nimoy rocks the XL1 and the Trek theme blares in the background. Forget for a moment that the kid in the commercial wasn't even born when Shatner started pitching for Priceline, let alone the original Trek series and just enjoy the wholesome good humor of Shatner saying that the electric powertrain is just like the one in a spaceship. If you've got any familiarity with Spock, you should be able to understand his punch line, too. Of course, if you'd rather your German vehicle advertisements were set in the Star Wars universe, we recommend clicking here. VW will bring the e-Golf to the states in November at a price of $35,445, about $6,500 higher than the Nissan Leaf's starting pricetag. You can see the new ad and a number of related behind-the-scenes videos (in English) below. Our Quick Spin of the E-up! are available here. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

VW CEO talks up 20 new plug-in models in Frankfurt

For years now, Volkswagen has dreamed big, forming plans to become the world's largest automaker. That trajectory includes a big plug-in vehicle push, and the CEO of Volkswagen, Martin Winterkorn, said that his group of companies will bring out 20 more EVs and plug-in hybrids by 2020. The list includes the next Phaeton and the Audi A8. "No commitment to electro-mobility can be any clearer than that," Winterkorn said, according to a VW press release. "Our Group already has the largest connected vehicle fleet on the road. By 2020 we will have transformed all of our new cars into smartphones on wheels." Perhaps most illustrative, Winterkorn admitted that the auto industry has turned a corner. "Technological leadership is no longer solely defined in terms of horsepower and torque," he said. "We are taking the precision, enduring value and quality of our cars into the new, digital world." The VW group is also showing off new plug-in concepts in Frankfurt this week, like the Tiguan GTE and the Porsche Mission E. Winterkorn's prepared remarks do not give out the details of these vehicles, but we'll have all the info from the show floor in short order. Stay tuned. PROF. DR. MARTIN WINTERKORN: "THE REINVENTION OF VOLKSWAGEN" 14/09/15 from Volkswagen Group 20 more electric cars and plug-in hybrids by 2020 announced Group not only has broadest electric fleet, but also largest connected vehicle fleet on the road Customers should benefit from automated driving technologies as quickly as possible Volkswagen taking precision, enduring value and quality of its cars into the digital world Wolfsburg/Frankfurt am Main, September 14, 2015 – In the Volkswagen Group, there is a sense that a new era is dawning. On the eve of the 66th International Motor Show (IAA) in Frankfurt am Main the CEO of Volkswagen Aktiengesellschaft, Prof. Dr. Martin Winterkorn, said on Monday evening: "We are in the process of reinventing Europe's largest automaker, laying the technological, economic and structural foundations." The Group Chairman announced there would be 20 more electric cars and plug-in hybrids by 2020 – from compact cars to the next Phaeton and Audi A8: "No commitment to electro-mobility can be any clearer than that." He said the Group already had the broadest electric fleet in the automobile world, and added that Volkswagen was also at the forefront when it came to the future-oriented field of digitisation: "Our Group already has the largest connected vehicle fleet on the road.

Volkswagen Cross Up! headed for production after Geneva reveal

The last time we saw the Volkswagen Cross Up!, it was sitting out in the snow in prototype form, but the next time we'll see this slightly more rugged version of the diminutive Up! hatchback will be when it makes its production debut at the Geneva Motor Show next month. Looking like a micro-crossover with its raised ground clearance and black cladding, the Cross Up! will be the fourth "Cross" model for VW (after the CrossPolo, CrossGolf and CrossTouran) when it goes on sale this summer in mainland Europe (UK sales remain up in the air and US sales are highly unlikely).
Overall, the styling of the production Cross Up! has stayed fairly true to the 2011 concept car, including the front and rear fascias that offer a more rugged look, stocky 16-inch wheels and roof rack side rails. Inside, this model will get unique interior enhancements such as "Cross Up!" sill plates and an instrument panel available in red, black or silver. Like the regular Up!, the Cross Up! is powered by a 74-horsepower, 1.0-liter three-cylinder engine paired to a five-speed manual transmission, and it doesn't look like all-wheel drive will be part of the picture. For more details on the upcoming Cross Up!, check out VW's press release posted below.