2002 Volokswagen Tdi Turbo Diesel on 2040-cars

Auto blog

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Skoda unveils Volkswagen Up!-based Citigo

This is the all-new Skoda Citigo, and if you're thinking that it looks rather familiar, that's because its Volkswagen-badged kin recently debuted at the 2011 Frankfurt Motor Show. That's right, the long-rumored Skoda version of Volkswagen's new Up! city car has finally arrived.
Buyers will have a choice of two 1.0-liter three-cylinder engines - one with 59 horsepower, the other with a 74 hp and a blistering 106 mph top speed - both mated to a five-speed manual transmission. Powerful they are not, but these three-bangers should prove to be extremely efficient, with Skoda quoting fuel economy numbers of 62.8 and 60.1 miles per gallon, respectively (on the European cycle).
Being a Skoda, the Citigo will go on sale in its home market of the Czech Republic this fall, with the rest of Europe getting the car next summer. Follow the jump for Skoda's official release.

Volkswagen Caddy hauls its cute self into Geneva

Here in the States, we have a small but growing segment of little people-and-stuff-carriers, including new things like the Ford Transit Connect, Nissan NV200, Ram ProMaster City, and so on. But in the Old Country, these little guys are everywhere, and hardly a new concept. One of Europe's best in this segment – the Volkswagen Caddy – has been given a thorough refresh, combining all of the great-to-drive characteristics of a Golf with the functionality of a Touran van. Buyers can choose between four different versions of the 2.0-liter diesel inline-four, or three gasoline engines in 1.0-, 1.2-, and 1.4-liter displacements. There's even a natural gas version. And with its Golf roots, your author is, shall we say, really, really interested in a GTI version of this little cutie. The Caddy you're seeing here is, obviously, a passenger van configuration with windows abound. Buyers can also opt for a panel van variant, for more secretive load-hauling. Have a look at the updated Caddy in the images above, and read all about it in the release below. The new Caddy – always the best choice – world premiere for the fourth generation of the best-seller - Entry-level price reduced due to new versions - Emissions and fuel consumption reduced by new EU6 engines - Safety increased by new driver assistance systems - Design refined with clear edge Hannover/ Poznan, 04 February 2015: Volkswagen Commercial Vehicles is showing the fourth generation of the hugely popular Caddy for the first time. Around 1.5 million of the award-winning previous generation were sold worldwide during its eleven years in production. A success that the new Caddy is intended to continue because the urban delivery van and its privately used brother have been enhanced and refined in every area. In Germany, prices for the new Caddy start at ˆ 14,785.00 (net, panel van) and ˆ 15,330.00 net (ˆ 18,242.70 gross, as Conceptline, replacing the previously familiar Startline), each with the 62 kW TSI entry-level engine and thus, when adjusted for feature content, are even below the level of the predecessor model. The drive systems use state-of-the-art technology, with the Caddy's new engines providing maximum efficiency and compliance with the EU6 emissions standard. The basis for the four TDI diesel versions is always a two-litre four cylinder engine. Their performance ranges from 55 kW / 75 h.p. to the top engine with 110 kW / 150 h.p..