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VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.

Volkswagen Group sales down 15% in pandemic year, but EV sales up 214%

FRANKFURT, Germany — German automaker Volkswagen said its global sales fell 15.2% during 2020 due to the COVID-19 pandemic but showed significant recovery toward the end of the year. The company more than tripled its sales of battery-only vehicles. Global sales for all of Volkswagen's brands amounted to 9.3 million vehicles. The fourth quarter showed a smaller decline of 5.7% and within that quarter the month of December was still further improved, showing a shortfall of only 3.2% from the same period the year before. Volkswagen said Wednesday that sales fell the most in Western Europe, by 21.6%, while China, the company's largest single market, was down 9.1% Sales of battery-only cars jumped 214% to 231,600 from 73,700 across all the company's brands. The company's electric sales leaders included the Volkswagen ID.3 compact, with 56,500, the Audi E-Tron SUV with 47,300, and the high-end Porsche Taycan with 20,000. Volkswagen said that its sales fell by less than the overall market, meaning it had slightly expanded its market share. “The COVID-19 pandemic made 2020 an extremely challenging year,” said group sales chief Christian Dahlheim. “The Volkswagen Group performed well in this environment and strengthened its market position." Volkswagen Group's brands include Volkswagen, Audi, Porsche, SEAT, and Skoda as sell as truck makers MAN and Scania.

Volkswagen Golf R wagon promises to be fast and functional [w/poll]

Volkswagen's array of performance-oriented Golfs keeps getting bigger and bigger. What started with the GTI has since grown to include the diesel GTD, the hybrid GTE and the most powerful Golf R. But the additions haven't all come down to powertain. There's been cabrio versions of the GTI and Golf R as well, but before all is said and done, there will be one more bodystyle to join the lineup.
That, according to these latest spy shots, would be the Golf R Variant. For those unfamiliar, Variant is what Volkswagen calls the wagon version of the Golf (in some markets, anyway). It offers the Golf Variant with a variety of engines, but as the spy shots reveal, it is now working on bringing the Golf Variant and the Golf R together into one high-powered, long-roofed model.
The VW Golf R Variant would in all likelihood pack the same 2.0-liter turbo four as the hatchback, splitting 290 horsepower between all four wheels. Only in the wagon, it would offer that extra bit of utility. Of course there's no guarantee that Volkswagen would offer the Golf R Variant in the North American market, but considering that the Golf R hatchback will soon be joined in American showrooms by the Golf SpotWagen (as it's tipped to be called here) in place for the Jetta wagon, the possibility is definitely there.