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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Tesla tires turning on Stretchla Vanagon EV conversion project

It is one thing to say you are going to Frankenstein a Tesla Model S with a pair of Siamese-twinned Volkswagen Vanagons and quite another to actually start taking your newly-acquired, smashed-up electric sedan apart in an effort to bring it back to life. Otmar Ebenhoech is doing just that, and having no small successes along the way. The Stretchla project, as it is being called, has officially started and our protagonist has put together another bit of video to document his progress and let us know about some of the different challenges he's encountered and conquered. While our original post about this endeavor featured video of the stretched Vanagon's drivetrain removal, this latest installment focuses on the Model S. Otmar received the Tesla in less-than-operable condition. Otmar received the Tesla in less-than-operable condition and has been tackling some of the basic problems one might expect to encounter: lots of error messages and an electrically disconnected battery pack. Without the aid of a manual or technical diagrams, he's removed the battery pack and discovered why it wasn't sending power to the car. Scroll below to watch the ten-minute presentation and celebrate some initial victories. You can also check out the official Stretchla blog for more photos and updates, including the most recent one that discusses how he talked himself into paying (*spoiler alert) $42,000 for a wrecked, non-functional electric car, along with more recent struggles with the steering rack. Hit us up in the comments to let us know what kind of trouble you would get into with a Model S drivetrain of your own. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2023 Chicago Auto Show Mega Photo Gallery: See all the new cars from the show

The 2023 Chicago Auto Show played host to a number of reveals this year, and we were there to capture all of them. In traditional auto show fashion, that means you’re getting a mega gallery of galleries to flip through and see all the vehicles on the show floor. Our EditorsÂ’ Picks from the show are already out — spoiler alert, the 2024 Toyota Grand Highlander took home the prize. That said, there were other important reveals like the 2024 Volkswagen Atlas and Atlas Cross Sport and the 2024 Subaru Crosstrek. We also learned some interesting tidbits, such as the fact that VW is considering a pickup, and Jeep owners really are plugging in. To see the photos, scroll on down and start flipping through those galleries.   2024 Toyota Grand Highlander 2024 Toyota Grand Highlander View 7 Photos 2024 Volkswagen Atlas 2024 Volkswagen Atlas View 14 Photos 2024 Volkswagen Atlas Cross Sport 2024 Volkswagen Atlas Cross Sport View 7 Photos 2024 Ford Mustang Dark Horse with its carbon fiber wheels 2024 Ford Mustang Dark Horse with carbon fiber wheels View 7 Photos 2024 Chevrolet Corvette E-Ray 2024 Chevrolet Corvette E-Ray View 10 Photos Jeep Wrangler Anniversary Editions Jeep Wrangler Anniversary Editions View 3 Photos 2023 BMW XM 2023 BMW XM View 6 Photos Ram Revolution Concept Ram Revolution Concept View 6 Photos NASCAR Chicago Street Race Pace Car — Toyota Camry NASCAR Chicago Street Race Pace Car ? Toyota Camry View 4 Photos Everything else at the 2023 Chicago Auto Show Lamborghini Countach LPI 800-4 View 12 Photos Related video: Chicago Auto Show BMW Buick Chevrolet Ford GM GMC Hummer Jeep Lamborghini RAM Toyota Volkswagen Truck Coupe Crossover SUV Concept Cars Electric Hybrid Luxury Off-Road Vehicles Performance Supercars Sedan