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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

BMW, VW partner with ChargePoint for high-speed charging network

To promote their plug-in electric vehicles, a number of electric vehicle makers are working overtime to get a charging infrastructure set up. Tesla is famously setting up a network of Superchargers around the world, and today BMW and VW have announced they are partnering with ChargePoint to install almost 100 DC Fast Chargers up and down the US coasts. Installing additional Level 2 chargers is also part of the plan. The new DC Fast Chargers will offer the SAE Combo connectors, which is available on both the e-Golf and the i3. The fast chargers will have "up to two 50 kW DC Fast chargers, or 24 kW DC Combo Fast chargers," BMW says. They will be installed roughly 50 miles apart between Boston and Washington, DC in the east as well as Portland, San Francisco, Los Angeles and San Diego in the west. The 24-kW DC Fast Chargers will fill up an empty i3 or e-Golf to 80 percent in a half-hour or 3.5-4 hours from the Level 2 cords. Speaking at an announcement ceremony at the Washington Auto Show today, ChargePoint CEO Pasquale Romano said that infrastructure investments like this will get more people to realize that they can use an electric vehicle as their only car, and Jorg Sommer, VP of product marketing and strategy for VW North America, said that it's clear that, "The EV is perfect for the daily driver." BMW, Volkswagen and ChargePoint Join Forces to Create Electric Vehicle Express Charging Corridors on the East and West Coasts. · A goal of nearly 100 DC Fast charging ports will be installed to support long distance and metropolitan electric vehicle travel with the BMW i3, Volkswagen e-Golf and other electric cars, along heavily trafficked corridors on both coasts, supported by Level 2 chargers. · These publicly available charging stations will be added to the existing ChargePoint network and can be easily accessed using a ChargePoint® or ChargeNow card. Washington, D.C., January 22, 2015 – At the 2015 Washington Auto Show, two of the top automakers, BMW of North America and Volkswagen of America, together with ChargePoint, the largest electric vehicle charging network, announced an initiative to create express charging corridors along heavily-traveled routes on the East and West Coasts.