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VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun. For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany. In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe." Even Fiat, another automaker long considering a budget brand beneath its Fiat line-up, wasn't sure how to squeeze any extra money from lower-cost products but was sure that it couldn't be done by manufacturing in Europe. If VW hasn't yet made the math work with a joint venture in China, it will be interesting to see how it might build a European go-it-alone business case.

Tanner Foust checks out his new VW Beetle GRC rally car

Racing driver and Top Gear USA host Tanner Foust is a very busy guy. After all, he's competing in rounds of both Global Rallycross series and FIA World Rallycross Championship, not to mention his TV duties. However, we probably shouldn't feel too sorry for him, because his job puts him behind the wheel of some truly crazy machinery.
Case in point is his latest ride in Global Rallycross - the Volkswagen Beetle GRC. The German company claims that this all-wheel drive Bug makes around 540 horsepower from its 1.6-liter turbocharged four-cylinder and can shoot to 60 in under 2 seconds. Plus, if this video is any indication, this Volkswagen sounds like a machine gun when throwing revs at idle, and it can do some wonderfully easy four-wheel drifts.
Previously, Foust was driving a VW Polo for Andretti Autosport in GRC, but the team unveiled the look of the Beetle GRC at the Chicago Auto Show. Now, Foust is finally getting to show off his new office to the public, and like VW's tagline for the new car claims, it's way hotter than Herbie.

Submit your questions for Autoblog Podcast #299 LIVE!

We record Episode #299 of the Autoblog Podcast tonight, and you can drop us your questions and comments via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #299
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