1989 Volkswagen Cabriolet Boutique Convertible 2-door 1.8l on 2040-cars

Auto blog

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

VW Golf Sportsvan succeeds Golf Plus in Frankfurt

Just ahead of this week's Frankfurt Motor Show, Volkswagen has announced the world premiere of its Golf Sportsvan, a near-production concept that succeeds its Golf Plus. VW describes this compact family car as "one of the most versatile vehicles of the compact class," noting that it offers a mix of hatchback and minivan features in a sporty package.
That sportiness comes from the Sportsvan's styling (perhaps more sleek wagon than minivan) and performance features it shares with the Golf GTI - including the XDS+ electronic differential lock, which is integrated into the Electronic Stability Control system to improve agility. At the same time, the Sportsvan's six engine options, which include a turbodiesel, are up to 19-percent more fuel-efficient than their predecessors.

VW updates Scirocco with revised styling, new engines

The Scirocco is undoubtedly one of the better-looking models in the Volkswagen lineup, but introduced back in 2008, it's now been on the market - some markets, anyway - for the better part of six years. VW is said to have an all-new replacement in the works, but before that arrives, the German automaker has announced a facelifted version with revised styling and a new engine lineup.
Set to be revealed at the Geneva Motor Show next month, the new Scirocco benefits from updated styling front and rear, high-tech exterior lighting, a revised cabin space with some throwback retro touches, some new technologies and, of course, an array of fresh wheel options ranging from 17 to 19 inches.
The updated Scirocco will be offered with a wide array of engines right from the get-go, including four gasoline options and two diesels, spanning from 125 horsepower all the way up to the 280-hp Scirocco R. The 2014 model hits European showrooms in August, but unfortunately isn't any more likely to make the transatlantic voyage Stateside than the version it replaces. Still interested? There's plenty to see in the high-res image gallery above and details in the press release below.