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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Latest Volkswagen Transporter shows itself as the modern Microbus

With a model history dating back to 1950, the newly unveiled Volkswagen Transporter has a long legacy to uphold as one of elder statesmen of the commercial vehicle world. The sixth generation maintains the classic boxy look, and VW even admits that the shape is "modernized cautiously." Still, the changes show handsome improvements like creases in the hood and a grille that better integrates into the headlights. Rather than styling, economy is more on the minds of many commercial buyers. VW ticks that box with an average 15-percent improvement in fuel consumption across the lineup, thanks in part to standard stop/start. The engine range includes a 2.0-liter diesel four-cylinder available in 83-, 101-, 148- and 201-horsepower variants. There's also a 2.0-liter gasoline-fueled four with either 148 hp or 201 hp. VW is really working to make the Transporter a safer, more comfortable carrier for its new generation. The van is available with features like adjustable shocks, adaptive cruise control, a power tailgate and the company's City Assist Braking system, which is capable of automatically bringing the van to a stop from under 19 mph. The Driver Alert System even monitors behavior behind the wheel and advises when to take a break. VW offers the T6 in many variants, including the Multivan for carrying people and mixed use Caravelle, but the highlight at launch is the fantastic looking Generation Six special edition (pictured above). Based on the Multivan Comfortline, the retro, two-tone paint is optional, but standard features include LED headlights, chrome trim and Alcantara seats. While the latest Transporter isn't coming to the US, European buyers can order one soon with a base price of 23,035 euros ($27,000). Generation SIX: world premiere of the new T series Classic Transporter design is even sharper, more precise, higher end Better fuel economy – new engines with stop/start function as standard Better safety – latest driver assistance systems More comfort and convenience – adaptive chassis, electrically adjustable seats and electric tailgate More information – new radio-navigation system with integrated online services Prices start below level of previous model Hannover/Amsterdam, 15 April 2015 – Today, the Volkswagen Commercial Vehicles brand presents the sixth generation of the successful Transporter model series that is produced in Hannover.

Volkswagen forced to sell stake in Suzuki

The six-year-long failed marriage between Volkswagen and Suzuki has finally come to an end. Almost. An arbitration panel in London issued its final verdict which, according to a VW press release, cleared Suzuki in terminating the agreement, so VW now needs to get rid of its 19.9-percent share. However, the tribunal's decision said VW performed all of its obligations and Suzuki didn't – the Japanese carmaker should have given VW last-call rights for a delivery of diesel engines, but failed to. The breach opens Suzuki up to damage claim, but so far VW only says it reserves the right to sue. Now that Suzuki has an outside investor to provide funds it meant to get from VW, perhaps both can get back to their reasons for being. The press release is below. Ruling in arbitration proceedings: Cooperation between Volkswagen and Suzuki deemed terminated - Arbitral tribunal confirms Volkswagen met contractual obligations and finds that Suzuki has ordinary right to terminate agreement based on reasonable notice - Volkswagen to dispose of its 19.9 percent stake in Suzuki and expects positive effect on Company's earnings and liquidity from transaction - Arbitrators also find that Suzuki breached its contractual obligations to Volkswagen under the agreement and that Volkswagen has right to claim damages Wolfsburg, 30 August 2015 - An arbitral tribunal in London has announced its ruling in the dispute between Suzuki Motor Corporation and Volkswagen Aktiengesellschaft. As a result, cooperation between the two parties is deemed terminated. The arbitrators confirmed that Volkswagen met its contractual obligations under the cooperation agreement and found that Suzuki has terminated the agreement upon reasonable notice. Volkswagen will therefore now dispose of its 19.9 percent stake in Suzuki and expects a positive effect on the Company's earnings and liquidity from the transaction. The arbitral tribunal also confirmed that Suzuki breached its contractual obligations to Volkswagen under the agreement and that Volkswagen has the right to claim damages. "We welcome the clarity created by this ruling. The tribunal rejected Suzuki's claims of breach and found that Volkswagen met its contractual obligations under the cooperation agreement. Nevertheless, the arbitrators found that termination of the cooperation agreement by Suzuki on reasonable notice was valid, and that Volkswagen must dispose of the shares purchased.