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VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.

Take a listen to the Volkswagen ID 3 and Koenigsegg Jesko

What could better demonstrate our diametric vehicular future than sound clips of the Volkswagen ID 3 and the Koenigsegg Jesko? Battery-electric vehicles don't make enough noise on their own, so VW partnered with composer Leslie Mandoki for the legally-mandated Acoustic Vehicle Alerting System (AVAS) that warns pedestrians and cyclists of the EV's presence. Mandoki — a German-Hungarian who once played drums in a Euro disco band called Dschinghis Khan — was asked to come up with a sound for the ID 3 that VW said "defines its identity," "radiates safety and the promise of effortless mobility," and that "must also impress with its unique character." The definition of the ID 3's single-motor, 201-horsepower character is this: Occupants and people around the hatch can hear the sound as the car accelerates to 18.6 mph, and when reversing. At higher speeds, the sound of wind resistance and tire noise takes over. As our library of AVAS tones grows, it's clear that EVs will provide a soundscape as varied as that of internal combustion engines. Here, for instance, is the industrial thrum used as the Karma Revero GT's pedestrian warning: And here is the sci-fi soaring from the BMW Vision M Next, as composed by Hans Zimmer: At the other end of the aural chamber, we have the Koenigsegg Jesko. In this case, the composer is a 5.0-liter twin-turbo V8 running on a bio-ethanol E85 blend that's almost suitable for IndyCar, powering the engine up to 1,600 horsepower. Output on pump gas will be 'only' 1,281 hp. The Swedish automaker released a clip of the exhaust note of a car in progress inside the Angelhom factory. Here's what we can look forward to: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. All these sounds have a place at the table, even if we'd prefer Karma booked some time with a producer and an Autotune session. To paraphrase Sesame Street, though, one of these sounds is definitely not like the other.

1000-hp Mk1 VW Golf is terrifyingly cool

There are plenty of things to love about the Mk1 Volkswgen Golf. The machine's horsepower isn't one of them. From the factory, the little hatch cranked a breathy 112 horsepower from the most robust form of its 1.8-liter four-cylinder engine. Boba motoring, however, has taken that figure and multiplied it by a factor of nearly 10. If 1,000 horsepower sounds terrifying in a machine with a wheelbase of just 94.5 inches, it should. A massive Garrett GTX4202R turbo force-feeds the little mill through a tweaked 16-valve KR head. The crew calls the beast the 16Vampir, and we think that's fitting.
Of course, we'd wager you quit reading right about the time you set your eyes on that headline. Those of you who've stuck around this long can point yourselves below to see the maniacal creation in action. You won't be disappointed.