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VW pondering low-cost sub-brand for China?

More detail is being sketched into the Volkswagen Group's plan to launch a low-cost brand for emerging markets. Late last year a German report quoted a VW rep saying that the brand has been interested in building a no-frills car, the kind that would challenge Dacia and Datsun, for a while. With both Proton and Suzuki effectively out of the partnership picture, a report in Reuters suggests VW could go straight to China, developing a car with its joint venture partners and building and selling it there.
Officially, company CEO Martin Winterkorn said the issue of a model for emerging markets would be decided this year but VW isn't any closer to confirming any kind of plan for a car in its portfolio underneath the Up!, remarking to Reuters about the China possibility, "That's an issue we're currently looking at."

Volkswagen Cross Up! aimed at rugged lifestyle folks, complete with plastic cladding

If you thought there was nothing wrong with the Volkswagen Up! that a little body cladding wouldn't fix, you're in luck. VW has officially pulled the wraps off the production version of the Cross Up!, and its wheel arches and rocker panels are full of the black plastic cladding you've been yearning for.
In addition to the "particularly rugged design and tough, lifestyle qualities" that the cladding exudes, VeeDub has also seen fit to put its Cross Up! on a new set of 16-inch alloy wheels clad in 185/50-series tires. Inside, there are new kick plates to go along with a dash pad that can be had in red, black or silver.
All that cladding must equal additional off-road readiness, right? Well, sure... just so long as you're fine with the same 75-horsepower three-cylinder engine that all other Up! models also feature, along with a five-speed manual transmission sending power to the front wheels, again, just like all other Up! models. The Cross Up! appears to have a taller ride height than other models, but we haven't been able to find out what - if any - changes have been made.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: