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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover
Sat, Feb 17 2024At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History
Recharge Wrap-up: New Mitsubishi Evo PHEV, Amsterdam buses go all electric by 2025
Thu, Apr 30 2015Mitsubishi hopes to launch a new vehicle badged as the Evo based on the Concept XR-PHEV II. Mitsubishi President and COO Tetsuro Aikawa tells Autocar the new vehicle will share characteristics with the outgoing Lancer Evolution loved by enthusiasts, but will feature a plug-in hybrid powertrain in the body of a compact crossover. "In Japanese, when you pronounce 'Oh,' it means 'king,'" says Aikawa. "So we would like to launch this type of car, featuring EV and PHEV technology, which is the ultimate of its kind. 'EV' for electric vehicle, 'O' for king - Evo." The Mitsu boss also envisions the four-wheel-drive Evo to be "light and fast - something performance-oriented." Read more at Autocar, or at Hybrid Cars. Amsterdam aims to have all its buses running on electric power by 2025. Within two years, the city will have 40 electric buses in operation, and will phase out the rest of the diesel fleet in the following years. "This project means we are saying goodbye to symbolic behavior and pilot projects," says transport alderman Abdeluheb Choho. "We have decided to just do it, not to experiment with five buses." Read more at Clean Technica. BMW and General Motors are both listed in the top five US organizations generating and using green energy onsite. In an EPA list, BMW's Spartanburg, South Carolina manufacturing facility is number four, with credit going to its use of landfill gas. In 2013, 69,383,477 kWh - or 37 percent of its total usage - came from green energy. GM's Fort Wayne Assembly was number five, with 43 percent of its power coming from methane from a nearby landfill. Volkwsagen also made the Top 30 list, at number 15, for its Chattanooga assembly plant's use of solar power. See the EPA's full list, and read more at Green Car Congress. Volkswagen will release its 2014 sustainability report on Twitter on Monday, May 4. It will be the first step in using the social medium to distribute information on economic, environmental and social sustainability to a larger audience. The report will include a section called "Electrifying China with a tailor-made efficiency strategy," which focuses on reducing CO2 emissions through the use of electric vehicles. Volkswagen has already begun releasing highlights from its report on its Twitter account with the hashtag #VWCSR. Read more in the press release below and, of course, on Twitter next week.
Volkswagen E-Co-Motion Concept brings electric mobility to the commercial set
Wed, 06 Mar 2013Volkswagen sees a future where the bulk of the world's freight is moved into city centers by train, then offloaded onto a fleet of smaller, light-duty commercial vehicles for final delivery. Those vehicles could wind up looking something like the company's E-Co-Motion Concept that debuted at the 2013 Geneva Motor Show. The EV features a modular underfloor drive unit comprised of a battery, motor and gearbox that can be paired with any number of cab and body configurations to suit a buyer's needs, from a refrigerated box to a standard flat bed.
The E-Co-Motion Concept features a rear-mounted electric motor with 113 horsepower and 199 pound-feet of torque. A standard 20 kWh battery pack provides a driving range of up to 62 miles, while 30 kWh and 40 kWh packs could deliver 93 and 124 miles of travel, respectively. Check out the press release below for more information.



















