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Average transaction prices climb to a record $36,270 in January

The automotive sector made a hash of the numbers last month, a mess of pluses and minuses clogging the transaction-price charts according to Kelley Blue Book. The overall industry rose one percent, even though buyers bought fewer cars and light vehicles in January 2018 vs 2017 using the selling-day adjusted rate. Due to January transaction prices rising to $36,270, a record for January, the value of new vehicles sold climbed more than $1 billion compared to January 2017. KBB's transaction prices don't include customer incentives, which changes the complexion slightly; average incentive spending rose to just over ten percent. The average transaction price in December 2017 was $36,756, so January dropped a bit - nothing unexpected, with the month annually blamed for "January doldrums." More revealing is the fact that the average transaction price in January 2017 was $34,910. This year's plumped-up figure came courtesy of the continued shift to crossovers, SUVs, and light trucks, which shouldn't surprise anyone who's read an automotive blog in the past 20 years. That category comprised nearly 70 percent of new vehicle sales for the month. Some manufacturers profited more than others, though. Fiat Chrysler managed 12.8 percent fewer sales in January compared year-on-year, but the company's vehicles sold for $1,300 more. The Ford brand suffered a 6.3-percent dip in sales, but brand transaction prices increased $2,000, while a Lincoln sold for $8,700 more on average. General Motors sold more cars and sold them for more money; overall GM transaction prices rose four percent, or $1,270, while a GMC traded hands for seven-percent more than in January 2017 and a Cadillac got $2,300 more on average. Of KBB's listed automakers, the Volkswagen Group got the most of out its customers, transaction prices rising at the German automaker by 5.6 percent to $42,243 in January 2018 compared to a year earlier. American Honda followed with a 4.3-percent increase to $28,991, GM in third at 4.1 percent to $40,313. Find your next car at Autoblog using our new and used car listings or the Car Finder tool. Broken out by segment, minivans rocked the table, transaction prices leaping by 7.9 percent to $35,380 compared to January a year earlier. Luxury cars boasted the next-highest rise, at 3.6 percent to $58,533.

VW Golf GTD wagon makes us swoon ahead of Geneva reveal

The European market is just crammed with power wagons we can't get our hands on: big ones like the Audi RS6 Avant and Jaguar XFR-S Sportbrake, but also little ones like the new Mercedes CLA45 AMG Shooting Brake, Skoda Octavia RS and Seat Leon ST Cupra. Now there'll be one more, and as you might have guessed, it comes from the Volkswagen Group. At the upcoming Geneva Motor Show, VW will present the new Golf GTD Variant. And if you're wondering what it's all about, it's all right there in the name: those three letters tell us it's a performance diesel, and the Variant name tells us it's a wagon (which we'd more readily recognize as the SportWagen on this side of the Atlantic). So there you have it: a performance-oriented diesel wagon, but not one we're never likely to see on American roads. If you ever did see one up close, though, you'd find a 2.0-liter turbodiesel four under the hood with 181 horsepower and 280 pound-feet of torque – enough to send this nimble oil tanker to 62 in 7.9 seconds, all the while returning over 53 miles per gallon (on the lenient European cycle, anyway). Along with the engine, VW has thrown in other GTD performance-minded bits, including a sports suspension and progressive steering. Visual telltales include unique front and rear bumpers, grilles, 17-inch alloys, blacked-out roof rails, smoked taillight lenses and an interior with plaid sports seats, stainless steel pedals... the works. European buyers will be able to enjoy all this and more while hauling all their stuff down the Autobahn, passing gas station after gas station in oil-burning bliss. World premiere of the new Golf GTD Variant - The perfect all-round package: sporty, economical, comfortable and spacious - Launch set for Geneva Motor Show Since 1982 Volkswagen's GTD logo has stood for Gran Turismo Diesel, with its promise of sporty yet economical motoring. Now for the first time, the GTD initials grace the Golf Variant, which like the Golf GTD, boasts the 184 PS (135 kW) TDI engine. The new Golf GTD Variant is set for its world premiere at the Geneva Motor Show, and is available to order as of now at a price of 31,975 euros. The Golf GTD Variant* is excellently placed to establish itself as an iconic long-distance cruiser.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.