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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Volkswagen hits Gran Turismo with GTI Supersport concept [w/video]

As impressive as are the production hot hatches that Volkswagen offers based on the Golf, the German automaker cooks up even more impressive conceptual versions. Like this latest design for Gran Turismo 6. The GTI Supersport Vision Gran Turismo is like the GTI you can pick up at your local VW dealer, only more so. The design brings the VR6 back to the GTI, this time packing a (hypothetical) 503 horsepower and 490 pound-feet of torque, channeled to all four wheels through a seven-speed dual-clutch gearbox and 4Motion all-wheel drive. In the virtual reality of GT6, that's said to be enough to propel this digital concept to 62 miles per hour in 3.6 seconds and on to a top speed in excess of 186 mph. Naturally VW's designers gave the GTI Supersport concept the show to accompany the go, gracing the shape with more vents, more extreme aero, a wider stance on 20-inch wheels... the works. All that is said to give it a lower center of gravity and a power-to-weight ratio of 5.5 pounds per horsepower. Of course the GTI Supersport isn't the first hot Golf concept VW has dreamt up in recent years. There was the earlier GTI Roadster concept also revealed for the Vision Gran Turismo series, the Golf R 400 concept that may yet see production, and the bonkers GTI W12 650 concept with its mid-mounted twelve-cylinder engine. This one may never see production, but at least gamers will be able to drive it remotely on PlayStation. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Wolfsburg, 14 April 2015 Next level: Volkswagen presents new digital supercar - GTI Supersport Vision Gran Turismo excites PlayStation fans - Race car with 503 HP now available for downloading Volkswagen is expanding its GTI fleet and sending a new supercar onto the digital race circuit. The engine roaring under the bonnet of the GTI Supersport is a 503 HP VR6 TSI coupled with a seven-speed dual-clutch gearbox (DSG). The design of this digital supercar combines the Volkswagen icon with sheer racing design. Following last year's roadster, another version of the GTI, with its long racing tradition, can now head for the starting line on Gran Turismo®6, exclusively on PlayStation®3. The first impression of this racer already shows that the Supersport is what fans want and is designed for racing. 665 Nm of torque catapult the virtual GTI to 100 kilometers per hour from a standing start in only 3.6 seconds.

The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.