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VW XL1 priced at $169,000 in UK, only 30 will be sold there

Volkswagen has announced the pricing of its XL1 diesel plug-in hybrid for the UK, according to Car magazine. The small, uber-efficient two-seater will start at GBP98,515, or roughly $168,930 at current exchange rates. Additionally, only 30 units of the XL1 will be sold throughout the UK, giving it a rareness appropriate for its lofty price. It's nice to finally be able to stop speculating about the XL1's price. Even as recently as the first XL1 delivery in Germany, we were still mostly in the dark concerning the cost of the slippery VW. But is the price worth it, especially considering that the much sportier BMW i8 can be had for just a bit more (GBP99,895, or $171,460, in the UK)? Car seems to think so, noting that the XL1 is an eco and technology pioneer, and saying that its cost of ownership is "merely the price of progress." Plus, that includes the bragging rights of owning the world's most fuel-efficient car. The XL1's two-cylinder turbo-diesel engine displaces just eight-tenths of a liter and produces 47 horsepower. The internal combustion engine operates alongside a 26-horsepower electric motor powered by a 5.5-kWh lithium-ion battery pack. Despite its 2.64-gallon fuel tank, the XL1 has a maximum driving range of over 700 miles thanks to a 261-mpg rating (based on the European cycle). Unfortunately, we won't be able to do any bladder-busting, nonstop Chicago to DC road trips any time soon, as VW has no plans to bring the XL1 to North America - not that one would relish the experience of dicing it up with America's massive trucks and SUVs. If you want to drive one, you'll have to go to Europe, and you'd better have a very large piggy bank you're prepared to break open.

Volkswagen and Funny or Die take humorous spin in 2015 Golf

Volkswagen is partnering with Target and Funny or Die in a bizarre ad for the latest Golf starring comedian Rob Huebel, probably best known for his work on Childrens Hospital on Adult Swim.
The commercial is titled The Way Too Helpful Neighbor and stars Huebel as the eponymous neighbor. The challenge is for Huebel to help improve his buddy's apartment before the guy meets his girlfriend's parents for the first time. The obvious way to do that is to slide a new Golf through an actual Target in Texas, while simultaneously showcasing the store's goods and the car's features.
The commercial is airing online now and on TBS during breaks in Conan O'Brien's show, with sneak peaks during other programs on the network. Auto advertising is becoming pretty normal for Funny or Die at this point, though, with the site previously partnering with Fiat for several videos. Check out the ad above and see if you think it works. Scroll down for VW's announcement.

VW recalls 220,000 Atlases, Atlas Cross Sports for airbag defect [Updated]

[Update: Audi of America has confirmed that no U.S. models are among the recall population for plug-in hybrid fire issue.] Volkswagen has issued yet another recall for its Atlas SUV, this time for side airbags that may not deploy correctly in an accident due to a problematic connection in one of the vehicle's wiring harnesses. The campaign covers 222,892 Atlas and Atlas Cross Sport models built for the 2019-2023 model years.  The issue stems from a connection with the wiring harness that runs from the A-pillar into the door. VW says that harnesses produced by one of its suppliers were not built with additional measures to prevent movement at the connection point. Small movements can cause abrasion of the metal contacts which could lead to a whole host of electronic misadventures, including the potential for airbag deployment to be delayed in a crash.  "Micro-movement of the wire harness (terminal A-Pillar to front door) can result in damage to the wire terminal surface. Damage to the surface can [result] in fretting corrosion which may cause sporadic interruption in the electrical connection to the components of the front door," VW said in its defect notice. "The airbag warning light may illuminate if a malfunction is detected. Other symptoms of a sporadic interruption of the affected electrical connection can be: inadvertent rolling down windows, inadvertent park brake engagement at low speeds (below approx. 3km/h or 1.8mph), warning regarding faulty door sensor," VW said.  Not every model built within the range defined above is subject to the recall; terminals from other suppliers were manufactured with the necessary safeguards in place. If you own a 2019-2023 Atlas or Atlas Cross Sport, keep your eyes peeled for a notification from VW regarding the campaign, likely some time in early-mid May.  PHEV problems Across the Atlantic, the VW Group mothership confirmed that it will recall more than 100,000 plug-in hybrid models worldwide to address a fire risk. The recall was launched in response to 16 reported incidents of fires stemming from insufficient insulation of the PHEV battery pack that allows the engine cover to make contact if it is not completely secure. If that happens, the heat from the battery can ignite the engine cover. The recall will cover PHEVs build by VW, Audi, Seat and Skoda, Reuters reports, including the VW Passat, Golf, Tiguan and Arteon — plug-in variants of which are not sold in the United States.