1979 Volkswagen Super Beetle Base Convertible 2-door 1.6l, Triple White on 2040-cars

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VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun.
For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany.
In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe."

Volkswagen promises more aggressive design for sedans, crossovers

Every one of our Volkswagen Jetta and Passat reviews is guaranteed to include this word in the comments, aimed at its exterior design: "Boring." The brand says that's all about to change, telling a group of journalists during a tour of its design studio in Wolfsburg that designs will be more market specific; as Automotive News put it, that means "more aggressive" designs for the US that "will bare their teeth and flex their muscles," since the solid-yet-unoffensive look hasn't got VW past its two-percent market share here. Yes, we've heard this before from the Volkswagen Group - Audi has been promising to pump up the volume on its designs for years now, we're still waiting to hear that music. But VW brand head designer Klaus Bischoff says that the look of the coming midsize crossover that will come in around the size of the Audi Q7 "has to be bold. It has to be a statement," and the results of US focus groups have already dictated design changes to the original idea. AN said it takes cues from the Cross Coupe GTE, with a notched grille, sculpted hood, and deep character lines along the flanks. It sounds like baby steps for other models, though. The Passat gets a brand new design forward of the A-pillar, and new taillights. The new Tiguan has a shorter front overhang and a longer rear overhang, rounded wheel arches, and gets 2.2 inches longer. There'll be a long-wheelbase version of the Tiguan that grows by eight inches, which should give it livable room for four passengers in front and back. Beneath that will be a Golf-based crossover to compete in the compact segment with the Honda HR-V and Mazda CX-3. Featured Gallery Volkswagen Cross Coupe GTE: Detroit 2015 View 18 Photos News Source: Automotive News - sub. req.Image Credit: Live images copyright 2015 Drew Phillips / AOL Design/Style Volkswagen Crossover Sedan volkswagen design

Volkswagen and Funny or Die take humorous spin in 2015 Golf

Volkswagen is partnering with Target and Funny or Die in a bizarre ad for the latest Golf starring comedian Rob Huebel, probably best known for his work on Childrens Hospital on Adult Swim.
The commercial is titled The Way Too Helpful Neighbor and stars Huebel as the eponymous neighbor. The challenge is for Huebel to help improve his buddy's apartment before the guy meets his girlfriend's parents for the first time. The obvious way to do that is to slide a new Golf through an actual Target in Texas, while simultaneously showcasing the store's goods and the car's features.
The commercial is airing online now and on TBS during breaks in Conan O'Brien's show, with sneak peaks during other programs on the network. Auto advertising is becoming pretty normal for Funny or Die at this point, though, with the site previously partnering with Fiat for several videos. Check out the ad above and see if you think it works. Scroll down for VW's announcement.