1978 Red Volkswagen Convertible on 2040-cars

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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Recharge Wrap-up: Volkswagen adopts CCS Combo plug, Tesla adds Trip Energy Prediction

Volkswagen plans to use CCS Combo plugs as standard for all future plug-in vehicles. The CCS fast-charging allows cars to charge to 80-percent capacity in as little as 15 minutes for cars like the Cross Coupe GTE. This could be a boon to prospective customers, as studies have found plug-in hybrid drivers plug in more frequently than originally expected. Plug-in drivers seem to want to perform as much driving as possible using electricity alone, and VW's plan to adopt the CCS Combo plug could help drivers achieve that. Read more at Green Car Reports. Tesla's 6.1 Firmware update for the Model S includes a Trip Energy Prediction feature. The new feature takes into account things like elevation, speed and predicted driving behavior to estimate the amount of energy used and how much range will be left in the battery after a route is programmed into the navigation system. It can let the driver know if a round trip can be made, and if the driver will need to charge before heading out. The feature updates itself in realtime throughout the drive as well, responding to how much energy is actually being used. Read a rundown of Trip Energy Prediction at Teslarati. The dates for National Drive Electric Week have been set for Saturday, September 12 through Sunday, September 20, 2015. The grassroots celebration of EVs is organized by Plug In America, The Electric Auto Association and the Sierra Club. "We're revved up for National Drive Electric Week 2015, which will offer the public, the media, and policymakers a great opportunity to come check out many of the 20-plus plug-in vehicles on the market," says Sierra Club EV Initiative Director Gina Coplon-Newfield. Last year, more than 90,000 people participated in 152 cities worldwide. Read more in the press release below. National Drive Electric Week 2015-DATES ARE SET SAN FRANCISCO, Calif., Jan., 20, 2015-Dates have been set for the fifth annual National Drive Electric Week: Sat., Sept. 12 through Sun., Sept. 20, 2015. Events will encompass two weekends to give planners maximum flexibility and consumers plenty of opportunity to attend. "This promises to be an exciting year for plug-in vehicles," said Tom Saxton, Plug In America's chief science officer. "The BMW i3 will be on the road for the first full year, we expect deliveries of the Tesla Model X, an updated Chevy Volt, and greater overall sales growth than we saw last year.

VW boss confirms Subaru-aping Golf Alltrack for US

Subaru needs to watch out, because the Japanese brand with a utilitarian image has a big bull's eye on its back. Not only is Acura considering going 100-percent all-wheel drive in a bid to mimic the successful automaker, Volkswagen has just confirmed that the Golf Alltrack is coming to the US as another competitor for Subaru's popular Outback crossover. Volkswagen Group of America CEO Michael Horn has confirmed the addition of the higher-riding, all-wheel drive version of the Golf SportWagen to Automotive News, indicating that the model will arrive in the US in 2016. "That's what our dealers, our customers, are asking us for," he said to the industry publication. The Golf Alltrack, which debuted at the Paris Motor Show in early October, has an extra 0.75 inches of ride height and protective black cladding all the way around. Its biggest mechanical differentiator from other Golfs is its Haldex all-wheel drive system, a setup that can completely unhook from the rear axle when not needed to save fuel. In Europe, the Alltrack is available with a turbocharged 1.8-liter with 178 horsepower and two diesels offering between 109hp and 182 hp. However, Horn made no mention of likely powertrains for the US. Horn tells Automotive News that all-wheel drive tooling is currently being installed at the Puebla, Mexico, factory where the standard Golf Sportwagen is built. VW might have tipped its hand about this possibility several months ago when press shots of the wagon were released for the US with TDI and 4Motion badges. Horn says he expects even the front-wheel drive version to be a sales hit here, suggesting it may eventually account for 50 percent of the Golf range's volume.