1974, Vw, Rat Rod, Chop Top, Hod Rod, Old School, Custom, Runs & Drives Great!!! on 2040-cars

Auto blog

VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.

Will Audi's e-tron SUV's range match the Tesla Model X?

Tesla may soon get some competition from across the Pond when it comes to battery-electric SUV supremacy. Volkswagen's Audi division is preparing an SUV sized between its Q5 and Q7. And the company is suggesting that the model's single-charge range may challenge that of the Model X. Audi's battery-electric SUV, which was first shown off in a concept version at the Frankfort Auto Show in 2015, may start sales as soon as next year. More importantly, the model could have a single-charge range of more than 300 miles, UK's Autocar says, citing an interview with Audi executive Dietmar Voggenreiter. Granted, that estimate is likely for Europe's more generous NEDC cycle, which would put the range at closer to 250 miles by US Environmental Protection Agency (EPA) standards. Still, 250 miles would beat the 200-mile range of the base-model Tesla Model X and would be in spitting distance of the 100D model's 295 miles. What that means for US customers - price, on-sale date, and range - is unclear. Audi spokesperson Amelia Fine-Morrison, in an e-mail to Autoblog, said it was "too soon to confirm the details," and that the automaker would disclose more information closer to the official launch date. Still, Audi has said it looks to have as much of 25 percent of its global offerings be electrified by 2025, so this will likely be a big step towards that goal. Then there's the question of how big the domestic market will be (not to mention how much the Audi SUV EV will cost). During the three months ended Dec. 31, 2016, Tesla delivered a quarterly-record 9,500 Model X vehicles, so there will obviously be high-end demand for an electric SUV from an established brand like Audi. Related Video:

Automakers face reality of EVs' cost — to jobs, and their bottom line

Related: We obsessively covered the Frankfurt Motor Show — here's our complete coverage FRANKFURT, Germany — European car bosses gathering for the Frankfurt auto show are beginning to address the realities of mass vehicle electrification, and its consequences for jobs and profit, their minds focused by government pledges to outlaw the combustion engine. As the latest such announcement by China added momentum to a push for zero-emissions motoring, Daimler, Volkswagen and PSA Group gave details about their electric programs that could give policymakers some pause. Planned electric Mercedes models will initially be just half as profitable as conventional alternatives, Daimler warned — forcing the group to find savings by outsourcing more component manufacturing, which may in turn threaten German jobs. "In-house production is almost irrelevant to the consumer," Daimler boss Dieter Zetsche told reporters on the eve of the Frankfurt Motor Show, in the midst of a German election campaign in which automotive jobs have loomed large. The company set a target of saving 4 billion euros ($4.8 billion) by 2025 to help fund the cost of its electric cars. "Daimler is the first company to state explicitly how much electric vehicles are going to hurt margins," said Bernstein analyst Max Warburton. "It was brave to go first — but of course it won't be the last." Volkswagen, for its part, said it was seeking new global supplier contracts to source 50 billion euros ($60 billion) of electric car content including batteries, which are not yet manufactured competitively in Europe. "A company like Volkswagen must lead, not follow," Chief Executive Matthias Mueller told reporters. VW diesel emissions-cheating exposed by U.S. regulators in 2015 triggered global public outrage, dozens more investigations into test-rigging by the wider industry and a push by some lawmakers to ban diesel and eventually all engines. TIGHTENING NOOSE Tesla shares jumped nearly 6 percent on Monday after a Chinese minister said it was a question of when, not if, Beijing bans fossil-fuel cars, tightening the noose around the combustion engine. France and Britain have promised its outright abolition by 2040. But PSA, the maker of Peugeots and Citroens, said it was concerned about the risks if consumers were left behind in the rush, and a new generation of battery cars does not sell.