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VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

Watch VW Group Night kick off the Frankfurt festivities

The Frankfurt Motor Show is Volkswagen's home affair. As a result, the whole of the automaker group makes a big splash, even before the show doors open. We'll be live from the Frankfurt floor starting early tomorrow morning, but tonight we're posted up in the stands at the always-entertaining Volkswagen Group Night. To give you a taste of what it's like to be there, we're going to be shooting some man-on-the-scenes video as the night progresses. Below you'll find videos of all the best that VW Group brands – Audi, Lamborghini, VW, the lot – have to offer, as quick as we can upload them. So, enjoy the Short Cut Videos you see here. And stay tuned as we add more to the tally, below. And, of course, be sure to check in on Autoblog early and often tomorrow, when we bring you official debuts of new production vehicles and concept cars, a ton of new video content, live image galleries, and lots more.Seat Leon Cross Sport Bentley Bentayga Lamborghini Huracan LP 610-4 Spyder Volkswagen Multivan PanAmerican Edition Bugatti Vision Gran Turismo Concept Audi E-Tron Quattro Concept Audi A4 Ducati Monster 1200 R Volkswagen Tiguan Skoda Superb Combi Porsche 911 Carrera S Coupe and Cabrio Volkswagen Tiguan GTE Porsche Mission E Concept Volkswagen Group Night Finale Green Frankfurt Motor Show Audi Bentley Bugatti Lamborghini Volkswagen SEAT Skoda Videos Original Video Frankfurt 2015

Move over Nissan Leaf, VW E-Golf is the new sales champ in Europe

Western European sales of the Volkswagen e-Golf electric vehicle got just extra charged up, and not just with electricity. For the first two months of the year, the VW EV overtook longstanding EV leader Nissan Leaf in terms of sales on the Continent, Aid Newsletter says. In fact, the e-Golf's 2,150 units sold in Western Europe through February was 400 more than what the Leaf managed. Norway was the key country here. With lots of EV incentives, the Leaf (not to mention the Tesla Model S) have always sold well there, but Volkswagen, through a big advertising push, moved more than three times as many e-Golfs in Norway as Nissan did the Leaf. It's sure a far cry from the US, where the Leaf remains the best-selling electric vehicle. Through February, Nissan moved 2,268 Leaf vehicles in the US, compared to 311 e-Golfs sold here. March sales didn't do much to change the balance, with 195 e-Golfs sold versus 1,817 Leafs. The e-Golf, which retails for about $36,000 in the States, gets an EPA-rated 116 miles per gallon equivalent, barely edging out the Leaf's 114 MPGe rating. The e-Golf can also go 83 miles on a single charge. Our review of the e-Golf is available here. Featured Gallery 2015 Volkswagen e-Golf: Review View 29 Photos News Source: Aid Newsletter Green Volkswagen ev sales e-golf