1967 Volkswagen Beetle on 2040-cars

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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

2015 VW e-Golf gets cheaper Limited Editon, starts at $33,450*

Typically when an automaker announces a new limited edition of one of its models, it comes at a premium. Maybe the extra cost turns out to be worth it due to bundled options, but there's almost always a cost. But not with the new Volkswagen e-Golf Limited Edition. For this model, VW has gone the opposite direction by cutting equipment out of the electric hatchback and charging less for it. Compared to the SEL Premium model, the Limited Edition of the e-Golf drops the alloys in favor of 16-inch steel wheels, halogen headlights in place of LEDs, cloth upholstery instead of leatherette, and drops the heat-pump system. As a result, the e-Golf costs $2,000 less, priced at $33,450 (*before delivery) and available to lease for $229 per month. For that, you still get the electric motor with 199 pound-feet of torque, 24.2 kWh lithium-ion battery and 7.2 kW onboard charger and class-leading energy consumption. VOLKSWAGEN ANNOUNCES A NEW TRIM LINE FOR THE FULLY-ELECTRIC 2015 e-GOLF - e-Golf Limited Edition model goes on sale with a starting price of $33,450 - Drivetrain consists of 24.2 kWh lithium-ion battery and an electric motor with 199 pound-feet of torque; 7.2 kW onboard charger is standard - Standard fast charging capability allows up to 80 percent battery charge in 30 minutes - EPA estimated fuel economy rating of 116 combined MPGe puts e-Golf at top of the 2015 EPA Compact Size Class - A great value, with a host of features that include KESSY® Keyless access with push-button start, navigation system, LED Daytime Running Lights (DRL) with C-shaped light signature, and more Herndon, VA – Volkswagen of America, Inc., today, announced that a lower-priced version of the fully-electric 2015 Volkswagen e-Golf will go on sale at participating dealerships. The 2015 e-Golf Limited Edition is priced nearly $2,000 less than its SEL counterpart at $33,450, without compromising performance, quality, or versatility. The e-Golf Limited Edition is also available at a monthly lease price of $229, plus applicable fees. The e-Golf Limited Edition is built on the same sporty Modular Transverse Matrix (MQB) platform as the rest of the award-winning Golf family. It is powered by a compact electric motor and a 24.2 kWh lithium-ion battery (built in-house at the Volkswagen facility in Braunschweig, Germany), and offers 115 horsepower and class-leading torque of 199 pound feet.