1961 Volkswagen Beetle on 2040-cars

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VW beams in Star Trek stars to promote e-Golf EV

Volkswagen just set its e-mobility commercial phasers on stunning. The German automaker has cast Captain Kirk and Mr. Spock of Star Trek fame (i.e., actors William Shatner and Leonard Nimoy) in a new advertisement for its growing stable of electric vehicles. Even though it's in German, we think you can get the idea. VW went Hollywood and cast the two veteran actors in a futuristic-themed 45-second ad, which sees Shatner cruise up in the e-Golf (with a toothy Trek-fan kid in tow) while Nimoy rocks the XL1 and the Trek theme blares in the background. Forget for a moment that the kid in the commercial wasn't even born when Shatner started pitching for Priceline, let alone the original Trek series and just enjoy the wholesome good humor of Shatner saying that the electric powertrain is just like the one in a spaceship. If you've got any familiarity with Spock, you should be able to understand his punch line, too. Of course, if you'd rather your German vehicle advertisements were set in the Star Wars universe, we recommend clicking here. VW will bring the e-Golf to the states in November at a price of $35,445, about $6,500 higher than the Nissan Leaf's starting pricetag. You can see the new ad and a number of related behind-the-scenes videos (in English) below. Our Quick Spin of the E-up! are available here. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

VW outsells GM in China for first time in 8 years

In case you didn't know, Volkswagen is hell-bent on becoming the largest automaker in the world. The German carmaker has inched closer to that goal, having outsold General Motors in China last quarter for the first time in eight years.
Volkswagen's sales in China, its largest marker, increased by 21 percent last quarter to 704,991 units. Those numbers almost tripled GM's third-quarter growth, and were enough to beat out the American automaker's 664,765 sales. GM, however, still leads in year-to-date sales in China by a slim margin of around 77,000 units. The Asian nation also happens to be GM's largest market, and according to the report in Automotive News, China's car market may grow to be larger than the US, Japan and Germany combined in three years' time.
About the news his company was bested in China by VW last quarter, GM CEO Dan Akerson is quoted saying, "It's not whether you're the biggest car manufacturer. It's whether you want to be the most profitable." It should be noted of these figures that GM includes truck figures, yet excludes Hong Kong and Macau from its Chinese sales numbers, while VW does just the opposite. Through September of this year, Volkswagen had 5 of the 10 best selling vehicles in China. GM boasted three of the cars on that list.

2015 VW Golf SportWagen priced from $21,395*

Now known as the Volkswagen Golf SportWagen in the US, the long-roof version of the platform gets larger for its new generation in 2015, but it also sheds up to 137 pounds and cuts some money off the price of some models. The base now begins at $21,395, plus $820 destination on all versions, when they arrive at dealers in April. Volkswagen claims that with all of the extra standard content, buyers actually save $700 compared to the previous-gen Jetta SportWagen, despite its lower $20,995 starting price. The S trim is the least expensive model and comes with a five-speed manual and 1.8-liter turbocharged four-cylinder making 170 horsepower. Paying an extra $1,100 adds a six-speed automatic. The SE for $26,995 gets the auto as standard and also includes a panoramic sunroof, front foglights, push-button start and a rearview camera. The top SEL for $29,345 further features chrome roof rails, navigation, a 12-way power driver's seat and more. In addition to the gas engine, buyers can choose the 2.0-liter TDI with 150 hp and 236 pound-feet of torque, and VW quotes EPA estimates of up to 43 miles per gallon highway fuel economy for it. All of the trims with the oil burner come with a six-speed manual, but a six-speed DSG is a $1,100 extra. The base TDI S trim starts at $24,595, which is nearly $2,000 less than the last-gen Jetta SportWagen with a diesel, and buyers also get standard push-button start and a rearview camera. The SE and SEL trims offer similar upgrades as their gasoline counterparts and ring up for $27,995 and $30,345, respectively. Of course, many buyers want extra tech for their cars, and VW is offering two packages of options for the SE and SEL trims with either engine. One adds collision warning, automatic post-collision braking and front and rear parking sensors for $695. The Lighting Package includes adaptive Bi-Xenon headlights, LED running lights and LED interior lighting for $995. VOLKSWAGEN ANNOUNCES PRICING OF 2015 GOLF SPORTWAGEN ? New TDI® S model reduces base Clean Diesel pricing by almost $2,000 ? Newly available driver assistance technology includes Forward Collision Warning and Automatic Post-Collision Braking System ? Larger interior than outgoing Jetta SportWagen rivals compact SUVs for size ? Car will be offered with 1.8-liter turbocharged TSI® gasoline and 2.0-liter TDI Clean Diesel engines ?