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Audi diverting a third of R&D budget to electrification

Companies make promises all the time. We'll do X by Y. The new A will be our biggest seller in B. You know the drill. But it's when an automaker puts its money where its mouth is that we really stand up and take notice. That's precisely what Audi is doing as it attempts to convert 25 percent of its sales to electrified vehicles by 2025. Citing two sources with knowledge of Audi's plans, Reuters reports that around a third of the company's research-and-development budget will go to " electric cars, digital services, and autonomous driving." Of course, shifting that much money over to newer technologies means sacrifices elsewhere – Reuters' sources claim Audi will move money away from combustion engines and reduce country-specific powertrain variants, but the sources wouldn't get more specific. According to Reuters, Audi is 22nd in total sales of hybrids and EVs. That's eight spots behind Mercedes and ten spots behind BMW (not to mention hybrid-happy Lexus). Audi's only electric representatives in the US market are the A3 e-Tron and Q5 Hybrid and things aren't much better in Europe – the company needs to dump buckets of money into expanding its meager lineup to bring up the percentage of EVs it sells. Expect greater detail on Audi's electrification plans very soon – CEO Rupert Stadler will discuss the company's path forward on Wednesday at a closed-door meeting in Munich with over 2,000 managers. It's unlikely all those managers will be able to keep quiet. We'll be listening. Related Video: Featured Gallery Audi E-Tron Quattro Concept View 36 Photos News Source: ReutersImage Credit: Audi Green Audi Volkswagen Green Driving Electric Hybrid PHEV e-tron audi e-tron electrification

Volkswagen Tiguan tunes up for Frankfurt show

Volkswagen is in the phase of testing where it's simply beating the crap out of the next-generation Tiguan. The German manufacturer is conducting high-altitude towing tests in the Alps of mules wearing the production-ready body of its second-gen compact CUV. This is the first time we've seen the Tiguan in its production body, and despite the ample camouflage, the resemblance to not only the Passat sedan, but the Cross Coupe GTE and CrossBlue concepts, is clear. That's particularly true based on what we can see of the new Tiguan's grille and headlight treatment. In back, the Tiguan will adopt a more sporting roofline, particularly in the aggressive rake of the D-pillar. It's significantly different than the current car, and frankly, that's no bad thing. Expect the usual array of gas and diesel four cylinders with both front- and all-wheel drive on offer. On the high end, meanwhile, our spies claim a 300-horsepower R model could eventually be added to the range. Aside from its new look, future variants could see the crossover spawn both a long-wheelbase version and a coupe-like model. That said, we're wondering how a long-wheelbase Tiguan would fit into the VW range alongside the long-rumored, American-built, three-rower. According to our spies, though, neither one of those vehicles would arrive until well after the vehicle shown above debuts. As for when we can expect to see the second-gen Tiguan, our spies point to September's Frankfurt Motor Show. Be sure to check back then.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt