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Toyota launches Pixis Space; first kei cars are Daihatsus in drag

Toyota has announced that it will unveil its first-ever kei car to be sold under its recently launched Pixis sub-brand. The vehicle, called the Pixis Space, will make its official debut in late September. Based on the Daihatsu Move Conte, the Pixis Space will be sold at Toyota dealerships through what the automakers calls "Pixis stations." Yes, seriously.
After Toyota's version of the Daihatsu Move Conte makes its debut, the Japanese automaker will launch a Pixis-badged Daihatsu Hijet truck and microvan in December. By the end of 2012, Toyota says it will launch a Pixis version of the upcoming Daihatsu e:S - a vehicle that returns 70.6 miles per gallon (U.S.) as measured under Japan's JC08 test cycle.
In case you weren't aware, Daihatsu - Japan's oldest manufacturer of automobiles - operates under the control of Toyota. In other words, these Pixis machines are simply badge engineering at the kei level.

2015 Toyota Prius Persona special edition arrives in September

Is the Prius going into "Pimp My Ride" territory? A new official special edition model won't be lowered or have three-wheel motion or anything like that (though that'd be cool), but the world's best-selling hybrid is putting on a few stylish bells and whistles this September. Toyota has announced something called the 2015 Prius Persona Series Special Edition. Included on the special variant will be 17-inch alloy wheels, a metallic exterior finish, heated power mirrors and chrome shift knob rings and door grips. Inside, you've got special badging and black SofTex fabric stitched with gray. The new Prius Persona will come in two colors: "Blizzard Pearl" and "Absolutely Red." The special edition has base price of $26,985, and the "Blizzard Pearl" option knocks it closer to the $27,400 mark and there's also the $895 (give or take) delivery fee. Demand for the Prius in the US has plateaued recently as other automakers have broadened their selection of advanced-powertrain vehicles. Through the first half of the year, combined sales of the four Prius variants were down 11 percent from 2013 numbers to about 107,000 units, including about 63,000 of the standard sedans and almost 20,300 of the Prius C compact hybrids. Perhaps there are enough personas out there that sales will get a boost from this special edition. Take a look at Toyota's press release on the 2015 Prius Persona below. SPECIAL EDITION PRIUS TAKES ON A NEW PERSONA FOR 2015 TORRANCE, Calif. (July 30, 2014) – The best-selling hybrid in America is taking style to a new level. The 2015 Prius Persona Series Special Edition is tailored with elegant exterior and interior touches that make it unique. The special edition model will begin arriving in dealerships in September. The Prius Persona Series Special Edition model adds exterior changes and equipment to a Prius Three to create a distinct visual package. Persona Series includes 17-inch alloy wheels with a premium dark metallic finish. The special edition also comes equipped with premium heated power mirrors with turn signal indicators. The Persona model will be available in two exterior colors, Blizzard Pearl, and for the first time ever on this model, Absolutely Red. A "Persona Series" exterior badge on the rear of the vehicle also helps differentiate the model. The Persona's interior is trimmed in black SofTex® with gray stitching.

Recharge Wrap-up: 1M Lexus hybrids, Best Buy Geekmobile goes Prius

Cummins is developing a plug-in hybrid system for heavy trucks. Its plug-in system for Class 6 trucks (those with a gross vehicle weight between 19,000 and 26,000 pounds) is expected to improve fuel economy by 50 percent. Funded in part by a $4.5-million grant from the US Department of Energy (DOE), the system will use a battery pack and some form of range extending internal combustion engine. The system will employ various drive cycles in order to help commercial fleets save fuel based on their needs. Read more at Gas2. German automaker Borgward, LG Chem, Bosch, and software firm SAP have joined forces to form an electric mobility partnership. Borgward recently revived its brand with a new model, the BX7. Borgward has also announced that two other models, the BX5 and BX6, will be available as plug-in hybrids. SAP will provide software services, and LG Chem will supply battery technology to Borgward. Bosch will supply and help develop a number of components for Borgward cars. Read more at Inside EVs. Lexus has sold its millionth hybrid. The luxury automaker began selling hybrids with the electrified RX in 2005, and the millionth hybrid was a NX 300h sold to a customer in Milan, Italy. "This is my first Lexus," says the customer of that vehicle in a Lexus release, Aldo Pirronello. "... and I am honored to celebrate this important milestone with Lexus!" Lexus currently sells 10 hybrid models worldwide. Read more from Lexus. Best Buy's Geek Squad is switching from Volkswagen Beetle Geekmobiles to the Toyota Prius C. As part of an update to the home electronics chain's house call service, the Geeks will be driving more eco-friendly cars with a refreshed logo. More than 1,000 Prius C Geekmobiles are being deployed nationwide. With the Geek Squad answering more than 5 million house calls a year, the fuel savings from switching to a more efficient hybrid cars means reduced emissions over the 12.6 million miles they'll drive per year. Read more in the press release below. Vehicle of Choice for Geeks? Toyota Prius c An armada of agents is about to roll out in Toyota Prius c. Their mission: to help people across America get the most from their technology. Starting today, Best Buy's Geek Squad will dispatch more than 1,000 of the vehicles – fully decked out as the new Geekmobile – nationwide.