2011 Toyota Venza 4dr Wgn V6 Fwd on 2040-cars

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Toyota previews next Lexus RX with Tokyo-bound JDM Harrier

The Lexus RX shares much with the Toyota Highlander, but its more direct counterpart is the Toyota Harrrier. Never heard of it? That's because Toyota only sells it at home in Japan, and now it's revealed a new one. So if the Harrier is essentially a Toyota-badged version of the RX, then what's the big deal, you ask? The big deal is that the new Harrier which leaked in July, set to debut at the Tokyo Motor Show next week and which you see here isn't quite the same as the Lexus, and those differences could (and in most cases likely will) make their way over to the RX as well.
For starters, the styling is different. Granted that the Lexus version will almost certainly get a spindle-shaped grille, but even so, the Harrier's nose seems to protrude further than the RX's and the headlamps are a notably different shape. The greenhouse is also a different shape, coming to a sharper point at the back, and the mirrors are fixed to the A-pillar not to the door panel. The taillamps are revised, the tailgate has a new profile and there's a pseudo-diffuser at the bottom of the rear bumper. Subtle changes, to be sure, but then Toyota and Lexus are known for their evolutionary approach to styling. The interior has apparently undergone some updates as well, with a more dynamically styled dashboard, a more symmetrical center stack and different seats, steering wheel, door panels... the works. The infotainment display screen has also moved further down from its position in the current RX.
Toyota will offer the new Harrier with a 2.0-liter four mated to a CVT and driving either the front wheels or all four, and a hybrid setup with a 2.5-liter married to a 140-hp electric motor. The RX is offered here with a 3.5-liter V6 either on its own or with an electric assist. We wouldn't expect Lexus to go swapping the larger engines for the smaller ones, at least not for the US market. There's plenty more to the Harrier, of course, than the similarities and differences to the Lexus RX, and if you're buying a premium crossover in Japan, you can delve into the full details in the press release below, together with the images in the gallery above.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

HyFive hydrogen infrastructure gets $51M boost across Europe

"High five!" was one of the catch-phrases of Sacha Baron Cohen's Kazakh comedic alter ego Borat. A real-world HyFive is being announced by a power broker named Boris. And this is serious business. London Mayor Boris Johnson has announced a program called HyFive, which will see automakers and other entities invest 31 million British pounds ($51 million US) in a demonstration project for hydrogen fuel-cell vehicles. By next year, London will have three hydrogen refueling stations, while there will be one each in the Danish cities of Aarhus and Odense and one in Innsbruck, Austria. Leaders of the program are planning for other stations in Sweden, Germany and Italy. The five participating automakers are BMW, Mercedes-Benz parent Daimler, Honda, Hyundai and Toyota, while other companies involved include Copenhagen Hydrogen Network, ITM Power and Linde. Those OEMs will make 110 fuel-cell vehicles available for deployment in Bolzano, Copenhagen, Innsbruck, London, Munich and Stuttgart. The program represents an effort to address the "chicken or egg?" challenge inherent to establishing a hydrogen fuel cell vehicle market. While the powertrain technology provides benefits by combining fossil-fuel-like refueling times with long driving ranges and zero emissions, establishing a refueling network and building fuel-cell vehicles is prohibitively expensive, especially in low volumes. The London mayor is no stranger to green transportation technology. Late last year, Johnson made himself available for a photo opportunity with Ecotive and Frazer-Nash, which had developed a six-passenger extended-range plug-in taxicab. The mayor got a test drive in the cabs this week. You can check out the HyFive press release below. Global leaders sign up to GBP31m plan to demonstrate viability of hydrogen vehicles International project HyFive pioneers hydrogen fuel cell technology A pioneering GBP31 million deal will be struck today (3 April) to make hydrogen vehicles a viable and environmentally friendly choice for motorists across Europe. Leading motor manufacturers, hydrogen fuel suppliers, the Mayor of London's Office and energy consultancies from around the globe are signing up to the HyFive project, the largest of its kind in Europe, at City Hall in London today.