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Toyota offered $146.5 million to build Lexus ES in Kentucky

Toyota posted a media advisory yesterday saying that Akio Toyoda, president of Toyota, and Jim Lentz, CEO of Toyota North America, would be making a production announcement tomorrow in New York City, and Automotive News reports that the automaker will be announcing a plan to domestically produce the Lexus ES. According to the report, numerous plants are competing to build the ES in North America, and the State of Kentucky has offered the automaker up to $146.5 million to build the luxury sedan at the Georgetown, KY assembly plant.
If Georgetown gets the ES, which has been built in Japan since its debut in 1989, it would be built alongside the Toyota Camry, which is somewhat ironic since in our review of the 2013 Lexus ES350, we wrote that this ES finally says "goodbye to its Camry roots." In order to get the whole amount offered, the article states that Toyota would have to invest $531.2 million and hire 570 full-time workers at the plant, which doesn't sound all that unreasonable since the plant would require an additional 50,000 units of annual production, not to mention the fact that the Georgetown facility is already at its capacity for building the Camry.

Toyota releases teaser for Kaley Cuoco Super Bowl ad

Toyota has released a 35-second teaser video for its upcoming Super Bowl spot staring Kaley Cuoco, the actress best known for her role as object-of-nerd-affection Penny on The Big Bang Theory. The real star of the ad, however, is its soundtrack, the 1995 hit "I Wish" by rapper Skee-Lo that will have your mind cashing nostalgia checks the moment it hits your ears.
We still don't know much about the content, plot or story of this Super Bowl commercial, though we can say that its object of promotion is likely the new RAV4 we see Ms. Cuoco driving in this teaser. The rest of the time she's walking the street in a purple getup granting wishes like Robin Williams on a Disney sound stage. And then the Easter Bunny and a chihuahua enter the picture and we get lost. Clint Eastwood under a bridge this is not.
But hey, Super Bowl ads cost millions and millions of dollars to produce and air, so we trust that Toyota spent its money wisely and will have us ROFLing on game day. Until then, scroll down and witness for yourself the debut of Kaley Cuoco as a Toyota spokeswoman.

2014 Toyota Highlander greets the world with NYC debut

Toyota has pulled the wraps off its all-new, 2014 Highlander in New York this morning, giving Americans a first look at what is sure to be a heavyweight in the mid-size crossover segment.
The new third-generation Highlander will come with the buyer's choice of three different powertrain options. The base model will be powered by a 2.7-liter four-cylinder engine coupled to a six-speed automatic transmission with front-wheel-drive. Next up the ladder is a 3.5-liter V6, also mated to the 6AT, which can be had with either front-or all-wheel-drive. Finally, the Highlander Hybrid will be equipped with all-wheel drive, its 3.5-liter V6 mated to an electric motor, all hooked up to a continuously variable transmission (CVT). The automaker has not released any specs for fuel economy or output yet, though we're promised increases in both power and efficiency.
While not a revolution in terms of styling, Toyota has cleaned up the bodywork for the new model, offering a crisp, conservative look for the slightly larger Highlander. The vehicle is some three inches longer and an inch-and-a-half wider than the outgoing model, yet it has a lower roofline. Black plastic-clad wheel arches make an attempt to butch up the crossover, though to our eyes, the Highlander still has the look of a minivan around the rear view.