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Toyota TRD Pro Chase Trucks are ready to hit the desert at SEMA

Toyota marks the 35th anniversary of its Toyota Racing Development performance arm this year, and the division is celebrating at this year's SEMA Show with a quartet of tuned off-roaders based on on the 4Runner, Tacoma and Tundra that look more than ready to go just about anywhere.
All four of them will take part in this year's Baja 1000 race, but only the Tundra (far left in the above photo) is actually competing. The other three will be there to act as support vehicles.
Inspired by the production TRD Pro Series trucks, the 4Runner, Tacoma and Tundra are prepared by off-road fabricator N-Fab with a mix of TRD and the company's own parts to be able to take whatever the grueling, 1,000-mile can throw at them. The trio is fettled with extra communications equipment, GPS, additional lights and all sorts of body and suspension modifications to help them survive the ordeal.

Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

Customers want wireless charging in next-gen Prius Plug-In; they might get it

Could 2016 be the year prospective Toyota Prius Plug-in Hybrid buyers are waiting for? Why, yes, says an unidentified Toyota spokesman. That's according to Plug-in Cars, which reports that a wireless plug-in vehicle charging system may be less than two years away for the Prius Plug-in. WiTricity has, for a few years, been developing its magnetic resonance wireless charging system for the model. This type of system allows for more distance leeway than other wireless setups when it comes to how close the car and its on-board receiver need to be to the floor-mounted system. That allows for smaller, lighter on-board receivers, which is key for any plug-in vehicle. Toyota spokeswoman Jana Hartline confirmed in an e-mail to AutoblogGreen that the company has conducted wireless charging tests in Japan "with hopes to bring that technology to market in the near future" but declined to provide more detail on the company's plans to offer wireless charging for plug-ins. Toyota's Satoshi Ogiso said last summer that the Prius Plug-in would eventually offer a wireless charging system in response to prospective customers' demand for it, though he wasn't specific on a time frame. Toyota started discussions with WiTricity regarding wireless charging system development more than three years ago and said late last year that it had reached a licensing agreement with the Boston-based company. WiTricity has also worked on developing wireless-charging systems that are compatible with Audi and Mitsubishi vehicles. WiTricity grew out of MIT back in 2007, back when we could barely imagine how it would work.