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Auto blog

Toyota Prius line may not reach 2013 sales target

2012 was a good year for the Toyota Prius line, the hybrid that started it all moving 236,659 units, being the best-selling model in California for the year and the Prius C (pictured) being deemed the most reliable car of 2012 by Consumer Reports. Then 2013 happened, and gas prices dropped more than expected, and people haven't been buying the little hybrids like they used to.
A report in Bloomberg says Toyota set 250,000 units as the Prius family's sales target for this year, but hits like the double-digit drop in year-on-year performance in February have helped lower 2013 sales by 8.4 percent compared to 2012, making the objective "a challenge" to reach. The declines in Prius sales come even as hybrid sales overall were up in the first couple of months this year, including sales of other Toyota and Lexus hybrids. Jim Lentz, Toyota's North American chief, said the Prius target would be adjusted if necessary.

Toyota recalls 690,000 Tacoma trucks for rusty leaf springs, fire risk

Toyota has announced that it will be issuing a recall of 690,000 Tacoma pickups from model years 2005 through 2011. The affected vehicles include both the four-wheel-drive model and the two-wheel-drive PreRunner (but not the standard 4x2 pickups), which may have a rather serious problem with their rear suspensions.
In some cases, corrosion and stress could cause one of the three or four leaves in the rear suspension's leaf springs to fracture. While the trucks can still be driven with a broken leaf, Toyota is concerned that it could move out of position and impact other components in the rear of the truck, with a particular focus on the fuel tank. Needless to say, but a piece of metal continuously impacting anything, let alone the fuel tank, is cause for concern.
As of this writing, there have been no reports of crashes, injuries, fires or deaths due to this problem, although that won't stop Toyota from informing all affected customers of the issue. Those 690,000 owners will need to report in to dealers for inspections and, if necessary, repairs.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.