2022 Toyota Tundra Sr5 on 2040-cars

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General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

Toyota breaks ground on new Texas HQ

Automakers are on the move in America: Cadillac is shifting from Detroit to New York, Mercedes is moving its US headquarters from New Jersey to Atlanta, and Toyota is relocating its North American operations from locations around the country to a new facility outside of Dallas in northern Texas. That process started yesterday when the Japanese automaker broke ground at the new facility. Toyota used a 2015 Tundra TRD Pro Series pickup to officially break ground at the intersection of Headquarters Drive and Palomino Crossing in Plano, TX, with the city's mayor joining Toyota Motor North America CEO Jim Lentz and a crowd of 100 dignitaries. Toyota announced the relocation back in April, and in the months since has purchased the property, hired a developer, architect and project manager, and filed preliminary plans with city hall. The site is set to be ready late in 2016 or early 2017, moving operations from California, Kentucky and New York. Other facilities like the one in Ann Arbor, MI, will not be affected by the relocation. Related Video: TOYOTA PLOWS FORWARD IN PLANO, BREAKS GROUND ON NEW HEADQUARTERS PLANO, TEXAS, JAN. 20, 2015 – A V-8 engine growls, and the earth moves. With the roar of a 2015 TRD Pro Series Tundra, Toyota today formally broke ground on its new North American headquarters at the intersection of Headquarters Drive and Palomino Crossing in Plano, Texas. The Tundra took center stage, bulldozing the first soil on the site of Toyota's new campus in a manner that can only be described as not your traditional groundbreaking ceremony. "The support and encouragement we've received from the community, civic leaders, business partners and nearby corporations has been nothing short of tremendous," said Jim Lentz, Toyota Motor North America chief executive officer. "Our goal is to build an environmentally-sustainable campus that our new neighbors will welcome and our team members and associates will be proud to call home." Toyota also unveiled an installation during the ceremony: the word "TOYOTA" in large letters, standing 10 feet tall and 64 feet wide. Inside each letter are native Texan Yaupon Holly trees, which represent "wish" trees, a Japanese cultural tradition. Students from the Plano ISD Academy High School and community participants contributed to the event by adding handwritten notes to the trees representing their wishes, dreams, hopes and inspirations.

Full-size trucks are the best and worst vehicles in America

You don’t need me to tell you that Americans love pickup trucks. And the bigger the truck, the more likely it seems to be seen as an object of desire. Monthly and yearly sales charts are something of a broken record; track one is the Ford F-Series, followed by the Chevy Silverado, RamÂ’s line of haulers, and somewhere not far down the line, the GMC Sierra. The big Japanese players fall in place a bit further below — not that thereÂ’s anything wrong with a hundred thousand Toyota Tundra sales — and one-size-smaller trucks like the Toyota Tacoma, Ford Ranger and Chevy Colorado have proven awfully popular, too. Along with their sales numbers, the average cost of new trucks has similarly been on the rise. Now, I donÂ’t pretend to have the right to tell people what they should or shouldnÂ’t buy with their own money. But I just canÂ’t wrap my head around why a growing number of Americans are choosing to spend huge sums of money on super luxurious pickup trucks. Let me first say I do understand the appeal. People like nice things, after all. I know I do. I myself am willing to spend way more than the average American on all sorts of discretionary things, from wine and liquor to cameras and lenses. IÂ’ve even spent my own money on vehicles that I donÂ’t need but want anyway. A certain vintage VW camper van certainly qualifies. I also currently own a big, inefficient SUV with a 454-cubic-inch big block V8. So if your answer to the question IÂ’m posing here is that youÂ’re willing to pay the better part of a hundred grand on a chromed-out and leather-lined pickup simply because you want to, then by all means — not that you need my permission — go buy one. The part I donÂ’t understand is this: Why wouldn't you, as a rational person, rather split your garage in half? On one side would sit a nice car that is quiet, rides and handles equally well and gets above average fuel mileage. Maybe it has a few hundred gasoline-fueled horsepower, or heck, maybe itÂ’s electric. On the other side (or even outside) is parked a decent pickup truck. One that can tow 10,000 pounds, haul something near a ton in the bed, and has all the goodies most Americans want in their cars, like cruise control, power windows and locks, keyless entry, and a decent infotainment screen.