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General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

Toyota sizzle reel gives better look at i-Road Geneva concept

Toyota is taking the tiny tandem Tango to Tron town. In a teaser video for the new i-Road, debuting at the Geneva Motor Show next week, we catch a light-bike-like glimpse of Toyota's quirky tandem-seat concept. We still don't know much about the vehicle itself, but the video does flash the words "fun, compact, emissions-free," which suggests this is an electric ride. Then comes the apparent tagline: "i Roll, i Rock i Road." An indication that the tilting image we see in the video isn't just a special effect, perhaps? We'll have to wait until we get to Switzerland next week to find out. Until then, you can watch the video below.
In more earthly reveals, Toyota will also show off its hotly anticipate FT-86 Open sports car concept and Auris Touring Sports wagon on its Geneva show stand.

How Toyota's Le Mans racer may make its next Prius even better

The supercapacitor technology in the Toyota TS040 "offers great possibility for production car use." – Amanda Rice, Toyota Pop-culture junkies familiar with 1980s touchstone movies will hear the word "capacitor" and think Back to the Future. But the concept of supercapacitors being used in upcoming production models is being pushed by Toyota, not DeLorean. And because of that push, the future might look a little brighter for the Prius. The Japanese automaker will likely apply electric-motor technology used in Toyota's 24 Hours of Le Mans entry – the TS040 – in future versions of the world's best-selling hybrid, Australian publication Drive.com.au says, citing an interview with Toyota Motor Sports' Yoshiaki Kinoshita. Specifically, the racecar uses supercapacitors because they're effective at storing energy created when the vehicle is under braking, only to quickly redistribute it on demand for rapid acceleration. Kinoshita said Toyota may apply this technology to the Prius within the next five years. While declining to comment on specifics, Toyota spokeswoman Amanda Rice tells AutoblogGreen that the Le Mans vehicle "represents an advanced vehicle laboratory for hybrid vehicle and component development. The supercapacitor technology used in this vehicle with its fast charge and discharge capability offers great possibility for production car use." In her email, Rice added that the next-generation Prius will have smaller electric motors with greater power density and thermal efficiency, so let's add that to what we know or think we know about the fourth-generation model. Toyota entered two vehicles in this year's Le Mans race, and one of them had secured the pole-position and was leading much of the race before calling it quits 15 hours in because of electrical issues. Audi ended up winning the race, marking its 13th victory in the history of the French endurance contest.