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Toyota wants you to meet an 'obsessed' hydrogen fuel cell engineer

Like a television-broadcasting company covering the Olympics, Toyota is looking to market its future in hydrogen fuel-cell vehicle production by taking the personal approach. In this case, the Japanese automaker is telling the backstory of Jackie Birdsall, an engineer at Toyota Technical Center who Toyota says is "obsessed" with fuel-cell technology. A Sacramento native, Birdsall is responsible for testing fuel-cell vehicles and making sure hydrogen stations fill the tanks of the cars in a "reasonable" timeframe. Long a gearhead, she attended Flint, MI's Kettering University (formerly General Motors Institute) and, among other places, worked for the California Fuel Cell Partnership before joining Toyota in 2012. Her first car was an '87 Camry. That's one personal side of Toyota's hydrogen push, and shows another way Toyota is introducing the world to this new powertrain (see also: winter performance). The nitty-gritty is made up of things like working with FirstElement Fuel Inc. on a hydrogen-refueling network in California. As for its fuel-cell sedan, which was displayed in FCV prototype form at the Consumer Electronics Show in Las Vegas in January and is due next year, Toyota said it expects the car to have a full-tank range of about 300 miles and a five-minute refueling time. That's if Ms. Birdsall has anything to say about it. Check out Toyota's press release about Birdsall below. Talkin' 'Bout a Revolution A healthy obsession leads Jackie Birdsall and TTC to the forefront of history The word she keeps using is "obsessed." Jackie Birdsall became "obsessed" with cars when she was a teenager. That made her "obsessed" with the history of auto icons like Henry Ford and Lee Iacocca. In 2003, she did an internship with Daimler-Chrysler, leading to an "obsession" with hydrogen fuel cell technology. And now, as an engineer at Toyota Technical Center, Birdsall is "obsessed" with bringing fuel cell technology to the masses. But perhaps you need to be obsessed when you're trying to change the world. After all, revolutions don't blossom from complacency. Leading an alternative fuel revolution is just what Birdsall and her partners on the Fuel Cell Hybrid Vehicle team are doing. Collectively, they're finding tangible ways to reduce fossil fuels in the automobile world and figuring out how hydrogen fuel cells can be useful and affordable. In 2015, that obsession will bear fruit when Toyota's FCV hits the markets in California, Japan and Europe.

Land Rover, Toyota big winners in ALG top resale value awards

"Residual value is important for automakers and consumers because it's a complete indicator of the vehicle's future value." - Larry Dominique
Toyota and Land Rover took home the top brand honors in ALG's 2015 Residual Value Awards, which will be presented this week at the Los Angeles Auto Show.

Consumer Reports calls on Toyota to recall older Camry Hybrid models

Consumer Reports is calling on Toyota to issue an official recall of 178,000 Camry Hybrid sedans from model years 2007 to 2011, claiming that a pair of issues affecting the brakes are so dire they demand a more official action than what the company has undertaken so far.
The first issue, as CR tells it, relates to a clog in the brake-fluid reservoir filter, which if left untreated could lead to a number of dashboard warning lights. The "front brake assist could be temporarily lost," too, according to Toyota's own notice to dealers and owners of affected models. The company has issued a "service campaign" that will fit a new brake-fluid reservoir free of charge to any affected model brought to a dealer by June 30, 2017.
The other issue plaguing the fuel-sipping Camrys is being treated via a warranty extension, and focuses on the ABS brake actuator, a particularly expensive (both in terms of parts, at $1,000, and labor, around $3,000) item that is necessary for the anti-lock braking to function. There's also a related issue with the brake pedal's "stroke sensor," which like the actuator can lead to a very difficult-to-depress brake pedal. The warranty extension increases the coverage of the actuator to 10 years or 150,000 miles (whichever comes first).