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Toyota U2 urban utility concept inspired by Maker Faire [w/video]

There's a quiet revolution happening in US cities. People want to mix an urban lifestyle with a connection to nature and appreciation for craftsmanship. The result of all of this is folks pursuing things as varied as urban farming, home brewing and the whole maker movement. Toyota thinks it has the perfect concept for these intrepid customers with its new Urban Utility concept that it is debuting during a panel discussion hosted by Make: magazine in San Francisco and debuting publicly on September 20 at the World Maker Faire in New York City.
The Urban Utility concept can best be described as a modern take on the old panel van. Designers from Toyota's Calty Design Research center in California interviewed Maker Faire participants to find out what its users want from a novel vehicle like this. "Toyota saw an opportunity for a new approach to an urban vehicle based on increasing re-urbanization of our cities and urban drivers' desire for flexibility, fun and maneuverability," said Kevin Hunter president of Calty.
On the outside, the Urban Utility doesn't really scream for attention. It's meant to meet users "desire for greater utility but a smaller vehicle footprint," according to the release, but the shape is still very much a van. The designers do try to lend it some panache with the LED headlights up front and checker board side panels. It's really more about utility than looks, though, because the roof can roll back for taller loads, the rear glass retracts into the tailgate, and the whole rear can fold down as a ramp to load stuff more easily into the cabin. Toyota isn't talking about a powertrain yet but claims that the underbody is also especially durable for a long life in the big city.

General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

Toyota, Nissan, Honda will work together on hydrogen filling stations

Japan's own version of the Big Three is taking on a transportation effort that's a far cry from the large-engined history of General Motors, Ford and Chrysler. In fact, Toyota, Nissan and Honda are looking to do their part – and maybe a little more – for the environment by working together to collaborate on accelerating the deployment of hydrogen fuel delivery in Japan. More refueling stations means more convenience for prospective hydrogen fuel-cell vehicle owners. Toyota says the specifics, including investment amount and the number of stations to be deployed, will be "determined at a later date." Still, the effort dovetails with that of the Japanese government. That government announced a so-called Strategic Road Map for Hydrogen and Fuel Cells last June and subsequently said it would start offering about $20,000 worth of incentives for fuel cell vehicle buyers. In December, Toyota started selling its first mass-produced fuel cell vehicle, the Mirai, in Japan and said it would almost triple production to 2,000 vehicles in 2016 from 700 this year. Last month, the Tokyo government began talks with Toyota and Honda to collaborate on ensuring that there'd be at least 6,000 fuel-cell vehicles on Japan's roads in time for the 2020 Summer Olympics in Tokyo. Tokyo officials are looking to have 100,000 fuel-cell vehicles on the city's roads by 2025. Check out Toyota's press release below. Toyota, Nissan, and Honda to Jointly Support Hydrogen Station Infrastructure Development Toyota Motor Corporation, Nissan Motor Co., Ltd., and Honda Motor Co., Ltd. have agreed to work together to help accelerate the development of hydrogen station infrastructure for fuel cell vehicles (FCVs). Specific measures to be undertaken by the three manufacturers will be determined at a later date. For hydrogen-fueled FCVs to gain popularity, it is not only important that attractive products be launched-hydrogen station infrastructure must also be developed. At present, infrastructure companies are making every effort to build such an infrastructure, but they face difficulties in installing and operating hydrogen stations while FCVs are not common on the road. Following the formulation of its Strategic Road Map for Hydrogen and Fuel Cells in June 2014, the Japanese government has highlighted the importance of developing hydrogen station infrastructure as quickly as possible in order to popularize FCVs.