2008 Toyota Tundra Crewmax Limited on 2040-cars

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2014 Toyota Tundra Platinum 4x4

The Toyota Tundra is the automotive version of off-brand Cheerios: it doesn't dominate the market, and it's not the first model people think of when they hear the term "pickup truck."
Ford, General Motors and Ram dominate the segment with vehicles that offer ridiculous levels of towing and payload capacities and models loaded with luxury items and primed with tech-rich engines. The off-brands, meanwhile, are led by the Tundra, which while still accounting for six-figure sales (112,732 units in 2013, up from 101,621 in 2012), sits well behind the F-150s and Silverados of the world. After our first drive of the revamped 2014 Tundra, we came away thinking this truck is a total underachiever, aimed at placating Toyota loyalists and doing little to win over new customers.
But everybody deserves a second chance, and we thought a week's drive in a different environment might lead to a different - or at least a more fully realized - opinion. While the Tundra might not be an industry leader, it still makes it on many truck buyers' shopping lists. So, should you consider this off-brand pickup truck? To find out, we borrowed a top-of-the-line Tundra Platinum for a week. Read on to see what we found.

What would you drive in 1985?

Bereft of live baseball games to watch, I've turned to the good ship YouTube to watch classic games. While watching the 1985 American League Championship Series last night, several of the broadcast's commercials made its way into the original VHS recording, including those for cars. "Only 8.8% financing on a 1985 Ford Tempo!" What a deal! That got me thinking: what would I drive in 1985?  It sure wouldn't be a Tempo. Or an IROC-Z, for that matter, despite what my Photoshopped 1980s self would indicate in the picture above. I posed this question to my fellow Autobloggists. Only one could actually drive back then, I was only 2 and a few editors weren't even close to being born. Here are our choices, which were simply made with the edict of "Come on, man, be realistic."  West Coast Editor James Riswick: OK, I started this, I'll go first. I like coupes today, so I'm pretty sure I'd drive one back then. I definitely don't see myself driving some badge-engineered GM thing from 1985, and although a Honda Prelude has a certain appeal, I must admit that something European would likely be in order. A BMW maybe? No, I'm too much a contrarian for that. The answer is therefore a 1985 Saab 900 Turbo 3-Door, which is not only a coupe but a hatchback, too. If I could scrounge up enough Reagan-era bucks for the ultra-cool SPG model, that would be rad. The 900 Turbo pictured, which was for auction on Bring a Trailer a few years ago, came with plum-colored Bokhara Red, and you're damn sure I would've had me one of those. Nevermind 1985, I'd probably drive this thing today.   Associate Editor Byron Hurd: I'm going to go with the 1985.5 Ford Mustang SVO, AKA the turbocharged Fox Body that everybody remembers but nobody drives. The mid-year update to the SVO bumped the power up from 175 ponies (yeah, yeah) to 205, making it almost as powerful (on paper, anyway) as the V8-powered GT models offered in the same time frame. I chose this particular car because it's a bit of a time capsule and, simultaneously, a reminder that all things are cyclical. Here we are, 35 years later, and 2.3-liter turbocharged Mustangs are a thing again. Who would have guessed?

Toyota Hilux successor spotted

The midsize truck segment is suddenly seemingly exploding with new vehicles worldwide, even here in North America. Not only will the Chevrolet Colorado and GMC Canyon be available very soon, Toyota is already testing a replacement for its aging Tacoma and Honda has promised a Ridgeline replacement within the next 18 months. Also, the recently shown Nissan Navara is said to portend the future of our Frontier. Here's some more fresh evidence from Europe of this pickup boom with the next generation of its venerable Hilux in testing.
Thanks to Top Gear and sometimes the evening news, the Hilux has built a reputation of being able to go just about anywhere. According to out spy shooter, this particular pickup was spotted during hot weather testing in southern Europe. Interestingly, a Volkswagen Amarok was along for the ride as a benchmark. Because the VW tends to offer a bit more comfort than the generally utilitarian Hilux, this could indicate Toyota is considering taking the new truck in a slightly comfier, more refined direction.
Compared to the current model, this camouflaged tester sports a narrower front grille and headlights. The hood scoop is also absent here. The lower air dam also receives a more horizontal look, but the more vertical fog light housings provide some contrast. The crazy camouflage pattern makes things hard to discern at the rear, but the taillights appear to be more slender than they on the current model. Unfortunately, mechanical details about the new truck remain a mystery at the moment, but enjoy these spy shots as a preview of one more upcoming pickup.