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2015 Toyota Yaris

Advertising firms have done an admirable job convincing consumers that the easiest way to find a best-in-segment car or truck is by looking at a few key metrics. In the most elementary terms, the vehicle with the highest horsepower, most gears in its transmission housing, lowest acceleration times and best fuel economy most certainly must be the class benchmark.
Yet as the commercials and billboards continue to drive that deceitful message, Toyota is betting shoppers in the subcompact segment are a bit more discerning. The Japanese automaker has just launched its updated 2015 Yaris, a three- and five-door offering that bucks the innovation and performance trends by offering what Toyota feels that entry-level buyers actually desire - reliability, practicality and a low sticker price.
It's sweltering in the tropical Hawaiian sun as I check out the deeply refreshed 2015 Yaris SE. This five-door hatchback, a range-topping version of the company's subcompact "sporty hatch" (Toyota's words, not mine), builds on the new-in-2012 generation by wearing new front and rear fascias, redesigned headlights and some attractive new wheels for the upcoming model year.

2014 Toyota Corolla debuts with more power, interior space

Depending on who you ask, the best-selling car in the world is either the Ford Focus or Toyota Corolla. Not surprisingly, Toyota claims it's the Corolla. Either way, we're talking around a million individual units per year, and over 40 million over the car's lifetime on the market, so the redesign of Toyota's compact sedan is big-time news for the Japanese automaker that it needs to get right.
The Toyota Corolla was last redesigned way back in 2008, meaning the 2014 model is a long-overdue update to the C-segment sedan. Its age shows when compared to newer rivals like the Honda Civic, Chevy Cruze, Hyundai Elantra and the aforementioned Ford Focus when comparing technology features, fuel mileage and interior roominess. In an effort to solve those demerits, Toyota has added nearly four inches to the 2014 Corolla's wheelbase and will offer a new continuously variable transmission with seven simulated gear ratios.
Engine choices consist of two available 1.8-liter four-cylinder units, one with 132 horsepower and 128 pound-feet of torque, and another more efficient version that uses Toyota's new Valvematic technology to offer 140 horses and 126 lb-ft of torque. Eco and Sport modes will be selectable by the driver.

Toyota mini doc chronicles Tundra towing Space Shuttle Endeavor

Toyota has worked up a quick video detailing the brand's involvement in the transportation of the Space Shuttle Endeavour last year. As you may recollect, the California Science Center ran into a hitch when it came to moving Endeavour from LAX to its new home. While most of the route would be covered by a robotically controlled transporter, one portion of the route directed the shuttle over an interstate. Unfortunately, the bridge across wasn't designed to stand up to the weight of the shuttle and its motorized sled.
The Science Center would have to remove Endeavour from its transporter and place it on a lighter, non-motorized sled. That's where longtime Science Center sponsor Toyota came in. As it turns out, the automaker had to prove to the California Science Center that a Tundra could actually tow the massive shuttle, so engineers put on a little demonstration with a stock truck pulling the equivalent weight over flat ground for the same distance. Once the Science Center was satisfied that the Tundra could pull it off, the move was green lit and the rest is history. Check out the short documentary below for yourself.