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Toyota to start production of hydrogen vehicles in December

Toyota's hydrogen fuel cell vehicle will be in showrooms sooner than planned, the Japan Times reporting that production will commence in mid-December with the sedan following "by the end of this year." No reason was given for the new timeline; Toyota has been saying all along that we'd see it in 2015.
The company is said to be "considering" production volume of "dozens of... vehicles per month" at a "likely" price of eight million yen, which is $78,030 US. That is well in line with the numbers thrown around last year, when the target was somewhere between $50,000 and $100,000. Then late last year, during our first drive of the FCHV mule, we wrote that "the official quote... [is] that a price of 'less than 10 million yen is ideal.'"
That alleged $78K is a sizable sum to be one of the early adopters on the hydrogen fuel cell wagon train, but with things moving around so much - and with Toyota publicly citing hydrogen fuel cells as the future - there's plenty of reason to be cautious about that number.

Toyota, Ford and Honda again top Consumer Reports Car-Brand Perception Survey

Consumer Reports has released its annual Car-Brand Perception Survey, and the list looks awfully familiar. The top six brands are identical to last year's results, with Toyota, Ford and Honda continuing to occupy the podium. All told, Toyota walked away with 133 points, putting it 15 ahead of second-place Ford. Honda jumped 26 points this year, narrowing Ford's lead to just four points in total.
Consumer Reports polls buyers from across the country on how they see multiple brands in seven categories, including quality, safety, value, performance, design/style, technology/innovation and environmentally friendly/green. Researchers then combine the findings to come up with the total brand score.
While value and performance remain important to buyers, CR found quality and safety are still on top when it comes to significance. Scion and Mitsubishi found themselves at the bottom of the pack with the worst score of all, tied at just six points. Ram, Fiat and Mini filled out the lowest five with scores of seven, eight and 10 points, respectively. You can read the full press release below for more information, or head over to the Consumer Reports site.

Toyota bringing updated Avensis to Geneva

The upper end of Toyota's sedan lineup in America may be all about the Camry and Avalon, but that's not the case everywhere in the world. Back home in Japan, Toyota offers the Crown and the Mark X. But in Europe, it all comes down to the Avensis. And the Japanese automaker is about to roll out an updated version at the upcoming Geneva Motor Show. The Avensis, for those unfamiliar, is Toyota's challenger to the likes of the Ford Mondeo (which we know as the Fusion) and the Volkswagen Passat, available in both sedan and wagon forms. It was first introduced in 1997 and is currently in its third iteration, but what you see here is not the fourth-generation model but an update on the MkIII that hit the European market in 2009. Full details on the refreshed model have yet to be disclosed, but the new Avensis clearly benefits from revised styling – carried out at the company's design studio in the South of France, with production to continue at the Burnaston plant in the UK. Expect a revised interior, updated equipment and a new engine range to also be part of the mix when the new Avensis is revealed in full early next month in Switzerland. TOYOTA TO REVEAL NEW AVENSIS AT THE GENEVA MOTOR SHOW Toyota will reveal the new Avensis at the Geneva motor show (3 – 15 March), the latest development of its contender in the European mid-size (D-segment) car market. New Avensis has been styled at Toyota's ED2 design studio in the South of France and developed by the company's R&D centre in Brussels. It will be built by Toyota Manufacturing UK at the Burnaston car plant, near Derby. The new model will deliver innovations in comfort and safety and will feature a new range of engines that promise both performance and efficiency. Avensis has been designed to appeal to fleet and private customers alike. Toyota will present new Avensis and host a press conference on its stand at the Geneva motor show at 12:15 on 3 March. Featured Gallery 2016 Toyota Avensis News Source: Toyota Geneva Motor Show Toyota Wagon Sedan 2015 Geneva Motor Show toyota avensis