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Japan's government gives hydrogen vehicles a big boost

The Japanese government is really paving the way for hydrogen fuel cell technology on its roads. Japan's Ministry of Economy, Trade, and Industry is changing regulations on fuel tanks to make hydrogen cars more appealing to drivers, which should help put the country ahead of others in the race to develop a viable H2 fleet. Japan is raising the allowed pressure of hydrogen tanks from 700 atmospheres to 875, which has the effect of increasing driving range by 20 percent. This move puts the country in line with others with high-pressure fueling regulations. Japan is also in talks with the United Nations and the European Union to streamline inspection rules to make it easier to export Japan's fuel-cell vehicles. Toyota premiered its hydrogen-powered FCV Concept at the Tokyo Motor Show last year and plans to release a production version as early as next year. Honda also plans to build its own fuel-cell cars for 2015, and it debuted its FCEV Concept at last year's Los Angeles Auto Show. Nissan is sending mixed messages on hydrogen, both questioning the availability of a refueling infrastructure and working on developing the vehicles. In Japan, a relatively small country, increasing the range of fuel-cell vehicles makes creating a usable infrastructure a bit less daunting. Will hydrogen-fueled electric cars see the same sort of success as Toyota's Prius hybrid or battery-powered EVs? Only time will tell, but we can keep our fingers crossed that it will, and that the popularity spills over beyond Asia. Featured Gallery Toyota FCV (Fuel Cell Vehicle) Hydrogen Concept View 24 Photos News Source: Nikkei via Green Car Reports Government/Legal Green Honda Toyota Hydrogen Cars charging station infrastructure fcev fcv

Recharge Wrap-up: Model X pinch sensor update, Karma plans first store

Tesla has improved Model X pinch sensor function in its latest over-the-air update. As we've seen, the pinch sensors already stop the falcon wing doors from completely shutting when they sense an obstruction. Now, though, the doors retract slightly after the sensors are triggered. While the pre-update doors didn't appear to do as much damage to human fingers as they do to various foodstuffs, it definitely looked uncomfortable, especially when one's hand is stuck in the partially closed door. Now, any pinch that does occur should be brief. See the updated sensors at work in the video above, and read more from Teslarati. Karma Automotive will move to Kawasaki's former headquarters in Irvine, California where it will also open its first store. The revival of the now defunct Fisker will sell its Revero plug-in hybrid through both dealerships and company-owned stores like the one planned for its new two-building campus. The property owner, Bixby, had planned to renovate the site, but now says Karma will make its own improvements. Bixby said it was seeking, "a progressive-minded tenant that would value the unique configuration," and appears to have found just that in Karma. Read more at Electrek, or from the OC Register. San Francisco is asking residents for help in expanding its subways. Using an online tool called Subway Vision, users can draw their own subway lines and stations that they'd like to see built and submit them to planners. Listening to the public is a useful tool for the city because, as Grahm Satterwhite, San Francisco Municipal Transportation Agency's principal planner, admits, "Transportation planners may be too close to a problem to see the solution." This approach allows the subway expansions to "reflect the vision of not just a few transportation planners, but of all San Franciscans," he says. Read more from FastCo.Exist. Toyota is continuing its commitment to Yellowstone National Park with a sustainable Youth Campus for environmental education. The automaker donated $1 million to Yellowstone for the facility, which is seeking Living Building Challenge certification. It will have onsite wastewater treatment for its locally sourced water usage, and will generate all of its electricity needs from photovoltaic panels, with excess to put back into the grid. The campus will have classrooms and residences for students and staff for its youth programs.

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.