2014 Toyota Tacoma on 2040-cars

Auto blog

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Jim Lentz exposes more details behind Toyota's move to Texas

Toyota's North American CEO Jim Lentz has already given us a rough idea of what prompted the company's surprise move to the Dallas suburb of Plano, TX from its longstanding headquarters in Torrance, CA. A new story from The Los Angeles Times, though, delivers even more detail from Lentz on the reasoning for the move, what other cities were considered and why the company's current host city wasn't even in the running.
Of course, one of the more popular reasons being bandied about includes the $40 million Texas was set to give the company for the move, as well as the state's generous tax rates. According to Lentz, though, the reason Toyota chose Plano over a group of finalists made up of Atlanta, Charlotte and Denver, was far simpler than that - it was about consolidating its marketing, sales, engineering and production teams in a region that's closer to the company's seat of manufacturing in the south.
"It doesn't make sense to have oversight of manufacturing 2,000 miles away from where the cars were made," Lentz told The Times. "Geography is the reason not to have our headquarters in California."

Who sold the most small/midsize pickups in 2012? PickupTrucks.com investigates that, too

PickupTrucks.com has taken another look at the sales of its favorite vehicle bodystyle as part of an ongoing series. According to registration data from R.L. Polk, the Toyota Tacoma easily took the crown as America's best-selling mid-sized pickup, with 133,477 units rolling into new homes in 2012. For comparison, the second-place Nissan Frontier only saw 50,566 registrations.
We feel compelled to point out that before Ford pulled the plug on its ancient Ranger, the company was moving some 75,000 units per year. That number had shriveled to 15,662 by 2012, which was still enough to surpass the Honda Ridgeline. Interestingly enough, one person brought home a brand-new Hummer H3T as well. But mid-sized trucks represent only a fraction of total pickup sales. Dealers sold a total of 241,471 midsizers last year compared to 988,326 half-tons.
That segment was dominated by General Motors with 533,814 sales followed by Ford at 478,204. Ram Trucks trailed behind in third with 241,204 units with Toyota close behind at 229,769. Nissan, meanwhile, remains a distant fifth. Head over to PickupTrucks.com for a closer look at the breakdown in each segment.