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Toyota recalls 337,000 RAV4s and HS250h models for tie rod failure

UPDATE: The post has been updated with additional information from NHTSA. The Basics: Toyota is recalling 337,000 2006-2011 model year Toyota RAV4 crossovers built between October 31, 2005 and September 7, 2010 as well as 2010 model year Lexus HS250h cars built between July 6, 2009 and August 26, 2010. The Problem: When either an affected RAV4 or HS250h is given an alignment and the tie rod adjustment nut on the rear control arm isn't tightened properly, the threads on the tie rod can start to rust. If this happens, the nut may break off and throw off the alignment drastically and suddenly. This isn't a case of the car simply pulling to one side, either. This would seriously upset the balance of the car and could cause the driver to lose control and crash. This is also the third time these vehicles have been recalled for the same issue. Injuries/Deaths: It's unknown if this control arm issue has resulted in any injuries or deaths. Autoblog reached out to Toyota for more information, but a company representative told us that the company isn't able to discuss injuries or deaths caused by this issue (if any) at this time. Based on information from NHTSA documents, it does not appear that any crashes, injuries or deaths have been attributed to the defect addressed in the current recall. The Fix: The dealer will completely replace the rear suspension assemblies at no cost to the owner. The tie rods and nuts will also be coated in epoxy to prevent future rusting from occurring. According to Car and Driver, the previous recalls involved tightening nuts, coating decent tie rods in epoxy and completely replacing rusted ones. The car magazine reports that further complaints were filed and the company is now replacing all components regardless of condition. If you own one: Toyota will notify owners of affected cars by mail. Owners can also check whether their cars are affected by entering the VIN at safercar.gov/vin. Owners with questions can also reach Toyota customer service at 1-800-331-4331 or Lexus customer service at 1-800-255-3987. Related Video: Featured Gallery 2012 Toyota RAV4 View 16 Photos News Source: Car and Driver, Toyota, National Highway Traffic Safety AdministrationImage Credit: Toyota Recalls Lexus Toyota Safety lexus hs 250h lexus hs250h

Toyota to kill Scion brand [w/video]

Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company. The FR-S sports car, iA sedan, and iM five-door hatchback will be re-badged as Toyotas starting in August for the 2017 model year, and the tC coupe will end production then. The C-HR displayed at the Los Angeles Auto Show will become a Toyota vehicle when it launches. Scion's 22 dedicated team members will be given opportunities to join Toyota. Toyota says it made the decision in response to customers' needs, noting it finds younger buyers want practicality in addition to the individualistic styling and features that Scion offered. Meanwhile, Toyota's own vehicles have gotten sportier, which the company says appeals to younger buyers. Scion claimed some successes, pointing to its average customer age of 36 years old, with 70 percent of its buyers new to Toyota. Scion sold more than a million vehicles since it launched. Its best year was 2006, when it sold 173,034 vehicles. Sales declined steadily in 2007-08 and then crashed in 2009 during the recession to 57,961 units, before bottoming out in 2010 with only 45,678 sales. "This isn't a step backward for Scion; it's a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network," said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. "I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I'm very proud because that's exactly what we have accomplished." While Scion never recovered from its drastic sales decline, it served as a test bed for marketing and dealer tactics that helped its parent company. Scion tried out no-haggle pricing, a streamlined option plan (some cars had only two choices: color and transmission) and a pre-paid maintenance plan. "We appreciate our 1,004 Scion dealers and the support they've given the brand," said Bob Carter, Toyota senior vice president of automotive operations. "We believe our dealers have gained valuable insights and have received a strong return on their investment.

Toyota mulling more Tundra, Tacoma capacity in TX

Toyota may be expanding its pickup truck production at its San Antonio, TX factory following calls from dealers for more Tacoma and Tundra models, according to a new report from Automotive News.
The San Antonio plant is currently able to produce 250,000 trucks on two shifts with overtime, while a secondary facility in Tijuana, Mexico can build an extra 50,000 Tacomas. Despite this capacity, and the fact that Tundra is a slow seller relative to the full-size trucks from Ford, Ram and Chevrolet/GMC (not to mention the Tacoma being part of a segment with diminishing sales), Toyota franchisees apparently can't get enough of the trucks.
"Dealers are telling us they could sell more Tacomas and Tundras," said Bill Fay, the general manager of the Toyota Division. "We are evaluating our footprint and capacity." According to AN, Toyota has moved over 248,000 trucks through November.