2008 Toyota Tacoma Base Crew Cab Pickup 4-door 4.0l on 2040-cars

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Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

Recharge Wrap-up: Toyota Prius, V earn IIHS awards, Mitsubishi Outlander PHEV approved for V2H

The Toyota Prius and Prius V have earned IIHS 2015 Top Safety Pick+ ratings. The Prius V was singled out for its improved performance in the small overlap crash test. Lexus CT models built after September 2014 were also given the distinguished safety rating. In all, eight vehicles from Toyota and Lexus earned Top Safety Pick+ awards, while four more from Toyota and Scion were named Top Safety Picks. Read more in the press release below. The Mitsubishi Outlander PHEV can now provide power to the home in Japan. The vehicle-to-home capability requires the CHAdeMO quick charging socket and either Mitsubishi's own Smart V2H system, or the EVPower Station or Tsubaki eLINK system. The Outlander PHEV gained vehicle-to-home approval alongside all-electric vehicles because its electric motor doesn't run when used in for this purpose. The system allows owners to power their homes during outages and emergencies, and the Outlander PHEV can also directly power appliances with its 1500W AC100V power feeder. Read more at Green Car Congress. The Electric Vehicle Institute has published an updated "Plug-In Around the EV World" poster. The poster depicts the various connector types used by EVs. It shows the standard AC connectors for the US and Europe, DC and combination connectors for fast charging and, of course, Tesla's own charging connector for the Model S. It also shows the standard plug types used around the world, which are color coded by country on a world map. See the Electric Vehicle Institute's poster here, or read more at Green Car Reports. Toyota Decks the Halls with IIHS 2015 'Top Safety Pick' Awards Eight Toyota and Lexus Models Earn Institute's Highest Top Safety Pick+ Four Toyota and Scion Vehicles Named Top Safety Picks December 23, 2014 TORRANCE, Calif., Dec. 23, 2014 - On the 12th day of Christmas, the Insurance Institute for Highway Safety (IIHS) gave to Toyota, 12 awards awarding. In fact, the automaker won more awards than any other automaker, including the most of the Institute's highest honor. In all, eight Toyota and Lexus vehicles earned a Top Safety Pick+ rating. IIHS in particular recognized the Prius V for its significantly improved performance all-around in the small overlap crash test – naming it a Top Safety Pick+. The Toyota Sienna was also the only minivan awarded the 2015 Top Safety Pick + designation. IIHS also recognized four additional Toyota and Scion vehicles as 2015 Top Safety Picks.

Toyota ready to design more heart-racing Prius

Long praised for its fuel economy and reliability, the Toyota Prius has been no stranger to less-than-flattering remarks about its styling and sense of excitement. In fact, the model is a regular movie punchline. For evidence, see Mark Wahlberg in The Other Guys or, more recently, Ice Cube in Ride Along. Apparently, Toyota President Akido Toyoda is getting the message and is pushing for what's been translated as a more "heart-racing" design for both the Prius and the Camry, the Canadian website Driving says. The Camry and Prius accounted for about a third of Toyota's US sales last year. With the Camry as the best-selling US model for each of the last dozen years, Toyota US head designer Kevin Hunter noted at the Detroit Auto Show last week that the Japanese automaker is looking for a "more emotional" design for the boxy sedan. The Prius redesign may have more constraints, as aerodynamics have to be factored in to ensure top-line fuel economy for the world's best-selling hybrid. Toyota used the Detroit show to show off the FT-1, a concept that many consider a preview of the new Supra. How this "Future Toyota 1" will affect the Prius and Camry redesigns, whenever they appear, remains in question but we like where things are headed.