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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Recharge Wrap-up: Q50 Hybrid video, Iran's biodiesel weed

A new video from Infiniti showcases the Q50 Hybrid's kinetic energy recovery technology, borrowed from Formula One. The video details what is going on inside both the Q50 Hybrid and the racecar when it gathers energy to store for later use, offering better performance than an internal combustion engine alone. In the Q50 Hybrid, that electric energy helps the car accelerate from 0-60 in 4.9 seconds. The video also serves to highlight the relationship between racing innovation and performance and efficiency improvements in production vehicles. See the video above. The 2015 Toyota Prius C has been named a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS). The compact hybrid, updated for the 2015 model year, has been upgraded from a "poor" to "acceptable" rating in the small overlap crash test, placing it on the Top Safety Pick list. Beginning in the 2016 model year, cars will have to score a "good" rating on the test to make the list, which means further improvements will be necessary if Toyota wants the Prius C to maintain its safety status with the IIHS. Read more at Green Car Reports. A couple in Tennessee have been found guilty of scamming the state in a fake biodiesel scheme. John and Lisa Brichetto's Northington Energy LLC received a state loan to produce biodiesel in 2011, but the facility never started production and was later foreclosed upon. In addition to the $142,215 the Brichettos defrauded from Tennessee, the state also invested in utilities and roads, while the US Department of Agriculture also paid for site improvements. Read more from the Times Free Press. Researchers in Iran have developed a way to make biodiesel from a weed. Scientists at the Islamic Azad University have created two liters of biomass for biofuel from flixweed. Flixweed, also called herb-Sophia and tansy mustard, is a non-edible weed that grows in various climates with little to no effort. It was found to contain 22 percent oil and fatty acids, and the biomass contains oxygenated chemical components. "This issue is important because the atomic oxygen in the fuel of a car directly cuts exhaust and the dangerous carbon monoxide and cancerous particles suspended in air," says Mehdi Alami, a chemistry graduate working on the project. Read more at Press TV.

Toyota Aygo, Citro?n C1 to join Peugeot 108 in Geneva

Just the other day, Peugeot took the wraps off the new 108. But its new city car, like the 107 it replaces, doesn't stand on its own. The 107 was a sister vehicle to not only the Citroën C1 but also the Toyota Aygo. So it should come as little surprise that, while Peugeot was the first to release photos and details on its version, Citroën and Toyota will also be on hand with their own versions when the veils lift on all three at the Geneva Motor Show.
We're expecting the new trio of budget-oriented hatchbacks to bear the fruits of individual efforts to distinguish themselves one from another more than their predecessors, which essentially looked the same save for different badges. But from the teaser image above, we'd venture that the Toyota version will be a further departure from the 108 than the C1 will be.
One way or another we'll have to wait and see, but for now you can view Toyota's teaser clip below, along with the press releases confirming the debut of both in Geneva next month.