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Subaru ends orders for BRZ in Japan as production winds down

Production of the Subaru BRZ has ceased, marking the end of an eight-year run for the small enthusiast car. The final examples have rolled off of the assembly line ahead of what is expected to be a brief hiatus before the introduction of its successor.  The wind-down of the current BRZ and Toyota GT86 should come as no surprise; Subaru even announced a "Final Edition" BRZ for the German market earlier this year. British outlet Autocar reports that Subaru's production partner, Toyota, is still taking orders for its version of the jointly developed sports coupe, though an announcement regarding its wind-down is expected to be forthcoming.  The timing is especially tricky for potential buyers in Japan who may be looking to snag the rear-wheel-drive sports coupe, as they are limited to whatever remains in dealer inventories. According to Subaru's Japanese BRZ landing page, there may not be a ton of options for shoppers still in the market.  "We have finished accepting orders for build-to-order manufacturing of the models listed," the translated page says. "Due to stock availability at retailers, we may not be able to meet customer requests for body colors and options . Please contact your dealer for more information." We don't yet know for certain when Toyota and Subaru will announce their plans for the next-generation GT86 and BRZ, which were first introduced eight years ago. Rumors have suggested that they could be powered by a turbocharged four-cylinder producing approximately 250 horsepower, which would be a healthy bump from the existing cars' 197-horsepower outputs.  The next-generation car is expected to ride on a new joint platform, and may ditch the current generation's boxer engine in favor of a more traditional inline layout. Despite hints that Toyota wants its next GT86 to "surpass" the Supra, it's unlikely that an affordable sports coupe will infringe too drastically on the more-expensive halo car's performance turf.  Related Video:    

General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

Toyota asking NHTSA for fuel cell car safety exemption regarding electric shocks

Toyota is requesting an exemption from federal safety regulations that govern electric cars as it prepares to launch a small-scale hydrogen fuel-cell vehicle fleet.
The Japanese automaker is targeting Federal Motor Vehicle Safety Standard 305, which covers the packaging of high-voltage parts in electric cars. According to Uncle Sam, these systems need to be isolated so that passengers and first responders aren't electrocuted in the event of a crash. That seems pretty smart, but it's become a problem for Toyota's upcoming production fuel cell vehicle, as the mechanism that prevents electric shocks in low-speed crashes will apparently simply keep Toyota's car from even functioning.
Instead of the federally approved system, Bloomberg reports that Toyota plans to insulate the high-voltage wires and cables in the car, along with shielding electrical components like the fuel cells, electric motor and batteries with (presumably non-conductive) metal barriers.