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Toyota wants you to meet an 'obsessed' hydrogen fuel cell engineer

Like a television-broadcasting company covering the Olympics, Toyota is looking to market its future in hydrogen fuel-cell vehicle production by taking the personal approach. In this case, the Japanese automaker is telling the backstory of Jackie Birdsall, an engineer at Toyota Technical Center who Toyota says is "obsessed" with fuel-cell technology. A Sacramento native, Birdsall is responsible for testing fuel-cell vehicles and making sure hydrogen stations fill the tanks of the cars in a "reasonable" timeframe. Long a gearhead, she attended Flint, MI's Kettering University (formerly General Motors Institute) and, among other places, worked for the California Fuel Cell Partnership before joining Toyota in 2012. Her first car was an '87 Camry. That's one personal side of Toyota's hydrogen push, and shows another way Toyota is introducing the world to this new powertrain (see also: winter performance). The nitty-gritty is made up of things like working with FirstElement Fuel Inc. on a hydrogen-refueling network in California. As for its fuel-cell sedan, which was displayed in FCV prototype form at the Consumer Electronics Show in Las Vegas in January and is due next year, Toyota said it expects the car to have a full-tank range of about 300 miles and a five-minute refueling time. That's if Ms. Birdsall has anything to say about it. Check out Toyota's press release about Birdsall below. Talkin' 'Bout a Revolution A healthy obsession leads Jackie Birdsall and TTC to the forefront of history The word she keeps using is "obsessed." Jackie Birdsall became "obsessed" with cars when she was a teenager. That made her "obsessed" with the history of auto icons like Henry Ford and Lee Iacocca. In 2003, she did an internship with Daimler-Chrysler, leading to an "obsession" with hydrogen fuel cell technology. And now, as an engineer at Toyota Technical Center, Birdsall is "obsessed" with bringing fuel cell technology to the masses. But perhaps you need to be obsessed when you're trying to change the world. After all, revolutions don't blossom from complacency. Leading an alternative fuel revolution is just what Birdsall and her partners on the Fuel Cell Hybrid Vehicle team are doing. Collectively, they're finding tangible ways to reduce fossil fuels in the automobile world and figuring out how hydrogen fuel cells can be useful and affordable. In 2015, that obsession will bear fruit when Toyota's FCV hits the markets in California, Japan and Europe.

Toyota will steer clear of driverless cars

Toyota executives say the company's primary focus is on safety. At least for the time being, that means the company won't pursue development of a driverless car.
Speaking at the company's advanced safety seminar in Ypsilanti, MI, Thursday morning, Seigo Kuzumaki, Toyota's deputy chief safety technology officer, said that Toyota envisions a future driving environment that optimizes the best of both humans and computers, not choosing one over the other.
"Toyota's main objective is safety, so it will not be developing a driverless car." - Seigo Kuzumaki

2022 Lexus IS 500 F Sport Performance brings back the V8

The 2022 Lexus IS 500 F Sport Performance revives the dormant IS F formula, bringing V8 power back to the compact luxury Japanese sport sedan for the first time since 2014 and confirming rumors of a new series of V8-powered performance (small p) cars from Lexus. Very little surprises us these days, especially in the luxury segment, but if you'd told us a month ago that we'd be confirming a V8-powered Lexus IS and a new, all-four-cylinder lineup for the Mercedes-Benz C-Class in the same week, we'd have called you crazy. Parent company Toyota's presence in Texas may have rubbed off on Lexus, though, because after a years-long hiatus, the V8-powered IS sedan returns. That's right. A V8. In a brand-new compact sport sedan. In 2021.  The new sport sedan will pack a 472-horsepower, 5.0-liter V8 with 395 pound-feet of torque, making it the spiritual successor to the discontinued Lexus IS F. For those keeping track at home, yes, that's the same V8 Lexus has utilized elsewhere in recent years. It currently powers the RC F coupe and, until last year, was also found under the hood of the larger GS F sedan. Like the BMW M3 it matches for power, the Lexus will come standard with rear-wheel drive and a limited-slip differential, making it a true performance machine. Power will go to the rear end by way of the same eight-speed automatic Lexus uses elsewhere as well. Sorry, folks, there's no stick, but hey, the IS F didn't have one either, so let's not get too picky. The original IS F also offered just 416 horsepower and 371 lb.-ft. of torque, so remember, this is all upside here. The original also launched without the LSD, if you'll remember; that came later.  2022 Lexus IS 500 F Sport Performance View 26 Photos The other significant edge the IS 500 F Sport Performance will have over its two-generations-removed predecessor will be the benefit of almost a decade's worth of interior development. While the IS platform was not significantly overhauled for the 2021 "re-imagining" (as Lexus puts it; we prefer the term "remodel"), the interior was, and the IS 500 F Sport Performance will benefit from all of the base sedan's upgrades, including a thoroughly overhauled infotainment system, which is night-and-day better than what was offered previously.