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Toyota to kill Scion brand [w/video]

Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company. The FR-S sports car, iA sedan, and iM five-door hatchback will be re-badged as Toyotas starting in August for the 2017 model year, and the tC coupe will end production then. The C-HR displayed at the Los Angeles Auto Show will become a Toyota vehicle when it launches. Scion's 22 dedicated team members will be given opportunities to join Toyota. Toyota says it made the decision in response to customers' needs, noting it finds younger buyers want practicality in addition to the individualistic styling and features that Scion offered. Meanwhile, Toyota's own vehicles have gotten sportier, which the company says appeals to younger buyers. Scion claimed some successes, pointing to its average customer age of 36 years old, with 70 percent of its buyers new to Toyota. Scion sold more than a million vehicles since it launched. Its best year was 2006, when it sold 173,034 vehicles. Sales declined steadily in 2007-08 and then crashed in 2009 during the recession to 57,961 units, before bottoming out in 2010 with only 45,678 sales. "This isn't a step backward for Scion; it's a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network," said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. "I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I'm very proud because that's exactly what we have accomplished." While Scion never recovered from its drastic sales decline, it served as a test bed for marketing and dealer tactics that helped its parent company. Scion tried out no-haggle pricing, a streamlined option plan (some cars had only two choices: color and transmission) and a pre-paid maintenance plan. "We appreciate our 1,004 Scion dealers and the support they've given the brand," said Bob Carter, Toyota senior vice president of automotive operations. "We believe our dealers have gained valuable insights and have received a strong return on their investment.

The most efficient gas or hybrid cars of 2024: Not the greenest, but still very green

Not a single electric vehicle appears on the “greener choices” list assembled by the American Council for an Energy-Efficient Economy (ACEEE) in its annual compilation of the most environmentally friendly cars in the United States. But for potential car buyers seeking an efficient, fairly affordable gasoline or hybrid vehicle this year, the list of 12 cars, trucks and SUVs can help with decision making. Topping this yearÂ’s list was the gas/hybrid Honda Accord, priced at $33,990 with an estimated annual fuel cost of $982. Rank Make & Model Powertrain Vehicle Class Green Score MSRP Estimated Annual Fuel Cost* 1 Honda Accord Gas Hybrid Large Car 62 $33,990 $982 2 Kia Niro FE Gas Hybrid Compact SUV 61 $28,315 $885 3 Mitsubishi Mirage Gas Compact Car 59 $17,955 $1,189 4 Lexus ES 300h Gas Hybrid Midsize Car 59 $44,590 $1,073 5 Lexus NX 350h Gas Hybrid Midsize SUV 57 $43,465 $1,207 6 Ford Maverick Gas Hybrid Compact Pickup 55 $24,900 $1,297 7 Toyota Sienna Gas Hybrid Minivan 55 $39,080 $1,304 8 Mini Cooper Convertible Gas Subcompact Car 54 $35,700 $1,412 9 Toyota Highlander Gas Hybrid Large SUV 54 $40,720 $1,348 10 Kia Soul Gas Small Wagon 53 $21,565 $1,467 11 BMW Z4 sDrive30i Gas Two-Seater 50 $53,600 $1,626 12 Mercedes-Benz GLA250 Gas Hybrid Large Van 49 $43,000 $1,596 13 Volvo V90CC B6 Gas Hybrid Midsize Wagon 45 $59,800 $1,843 14 Ford Ranger Gas Standard Pickup 43 $32,670 $1,968 *ACEEE analysis using EIA data of the annual cost of driving 15,000 miles In making its evaluations, the ACEEE examines each 2024 model based on its cost to human health from air pollution associated with vehicle manufacturing and disposal, the production and distribution of fuel or electricity, and vehicle tailpipe emissions. The group also takes into account air pollution associated with EV battery manufacturing. The organization also ranks what it calls the “greenest” cars — it selected the Toyota Prius Prime SE plug-in hybrid is the greenest model of 2024. As well as the “Meanest.Â’Â’ or least efficient vehicle. At the top of that list this year was Mercedes-Benz AMG G63. The group says that the greener choices are those that are available nationwide “with among the lowest environmental impacts in each vehicle class but that didnÂ’t make the Greenest List.

Toyota's Copen GR Sport is a tiny, racy roadster

In its home market, Toyota has a designated sport brand called GR, which is meant to invoke Toyota's Gazoo Racing division. It has three tiers of sportiness: the entry-level GR Sport, GR, and all-out range-topping GRMN. Ahead of the Tokyo Motor Show, Toyota announced it is adding to its GR Sport lineup a new mini convertible called the Copen GR Sport. Toyota pulled the Copen from Daihatsu's bank of cool minicars. Diahatsu announced its own Copen GR Sport at the Tokyo Auto Salon in early 2019. Now Toyota will sell its own hotted-up version of the tiny roadster. Toyota Gazoo Racing tweaked the new model and gave it sportier equipment and a visual update inside and out. First, let's talk basic stats. The Copen GR Sport weighs roughly 2,000 pounds and has a 0.66-liter turbocharged engine that makes 63 horsepower at 6,400 rpm and 68 lb-ft of torque at 3,200 rpm. It's front-wheel drive and is available with a five-speed manual or a continuously variable transmission (CVT) with seven-speed Super Active Shift and paddle shifters. Toyota left the powertrain alone and chose to focus on body rigidity and suspension tuning. The Copen GR Sport has specific shock absorbers, updated spring rates, retuned power steering, a new front brace, and a redesigned center brace.  Toyota made the Copen a bit more visually aggressive as well. It has a unique front bumper with side air intakes, a larger front grille, and a rear bumper with a new diffuser look. It also comes with matte gray BBS forged-aluminum wheels, LED headlights, LED fog lights, and LED taillights. GR Sport emblems on the front, side, and rear assure passers-by this is not a regular Copen. In total, eight exterior colors are available, as are multiple color options for the roof. The black interior was spruced up with Recaro sport seats with GR embroidery, a MOMO leather-wrapped steering wheel with the GR emblem, piano black accents, and a new GR instrument cluster with red accents. Unfortunately, the pint-sized roadster is only available in Japan.