1997 2.7l Toyota Tacoma 4wd Xtra Cab White Good Condition on 2040-cars

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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

2014 Toyota Highlander greets the world with NYC debut

Toyota has pulled the wraps off its all-new, 2014 Highlander in New York this morning, giving Americans a first look at what is sure to be a heavyweight in the mid-size crossover segment.
The new third-generation Highlander will come with the buyer's choice of three different powertrain options. The base model will be powered by a 2.7-liter four-cylinder engine coupled to a six-speed automatic transmission with front-wheel-drive. Next up the ladder is a 3.5-liter V6, also mated to the 6AT, which can be had with either front-or all-wheel-drive. Finally, the Highlander Hybrid will be equipped with all-wheel drive, its 3.5-liter V6 mated to an electric motor, all hooked up to a continuously variable transmission (CVT). The automaker has not released any specs for fuel economy or output yet, though we're promised increases in both power and efficiency.
While not a revolution in terms of styling, Toyota has cleaned up the bodywork for the new model, offering a crisp, conservative look for the slightly larger Highlander. The vehicle is some three inches longer and an inch-and-a-half wider than the outgoing model, yet it has a lower roofline. Black plastic-clad wheel arches make an attempt to butch up the crossover, though to our eyes, the Highlander still has the look of a minivan around the rear view.

Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.