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2019 Toyota Corolla Hatchback, Volvos earn IIHS Top Safety Pick rating

It's time for another round-up of recent IIHS crash tested cars. The trio this time include the 2019 Toyota Corolla Hatchback, 2019 Volvo XC90 and 2018 Volvo S90. All three have earned one of the highest ratings from the IIHS, the Top Safety Pick. And all three continue a trend of very safe cars having slightly below-par headlights, preventing them from earning the highest Top Safety Pick+ rating. Of these three cars, the Corolla Hatchback has the most impressive scores. It earned the highest "Good" rating in every single crash test, including the difficult small-overlap passenger-side collision. It also received the top score for access to LATCH anchors for child seats. The standard forward collision prevention technology also brought home the best score possible, stopping the car before a crash at speeds up to 25 mph. The headlights themselves weren't particularly bad either, earning the second-highest score of "Acceptable" with both the standard and optional LED headlights. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Both Volvos shared similar scores to the Corolla Hatchback, with "Good" ratings for all crash tests they participated in, and top rank for their standard forward collision technology. Both vehicles were not tested for the passenger-side small overlap collision, so there is no score in that area. Both also received the "Acceptable" rating for LATCH anchor access. In the headlight department, the XC90 earned "Acceptable" scores for both of its available headlights, and the S90 received an "Acceptable" for its optional lights, while the standard ones were rated as "Marginal." Related Video:

Toyota Camry incentives and fleet sales cranked to keep sales crown, insiders worried

We've been watching for some time now as Toyota has piled more incentives on the hood of its Camry sedan, and Automotive News reports that the we're not the only ones with raised eyebrows. The current Camry hasn't even been on the market for two years, but the family sedan segment is more hotly contested than it has been in years. It's that high level of competition that has led the automaker to uncharacteristically add more money on the hood in order to assure it maintains its long-held title of America's Best-Selling Car, a mantle it has owned for a dozen years. It's ramping up fleet sales, too.
According to the analysts at TrueCar, Toyota has bumped incentives per unit every month this year, now totaling some $2,750 as of May, a 38-percent hike over this time last year. That's more spiff money than the segment's other best sellers, the Nissan Altima ($2,400), Ford Fusion ($2,300) and Honda Accord ($1,400), all of whom have actually decreased their incentive spend by 20- to 40-percent over the same period.
The ramp up in incentive spending and fleet sales has analysts concerned that Toyota will tarnish the Camry's historically sterling resale value. ALG pegs the 2013 Camry's current 36-month residual value at 54.4 percent, well ahead of the segment average's 50.9 percent (but shy of the Accord's 55.6 percent). However, analysts are concerned that as the current generation ages, their resale values will eventually plummet if incentives continue to increase as Toyota looks to keep the Camry's best-selling car crown going forward.

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.