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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Toyota Mirai might be the name of new fuel cell car; it means 'future'

Anybody remember the Ford Futura? It wasn't exactly a world-beater of a car, so we don't think the name Toyota's has apparently chosen for its first production fuel-cell vehicle is a tribute of sorts. Though one never knows. Maybe Toyota just likes 18-inch-tall EVs. The Japanese automaker has apparently settled on a nameplate for its fuel-cell model, and the name will be "Mirai," which means "future" in Japanese, Bloomberg News says, citing a person familiar with the process that it didn't identify. Bloomberg couldn't get anyone with Toyota to comment on record about the name – and neither could AutoblogGreen – but we do remember that Toyota has bandied this name about before, so we're not setting anything down in stone quite yet. Last month, Toyota said the new fuel cell car would debut in Japan next April and would be priced at about $69,000 before any sort of government incentives kicked in. The company hasn't revealed details about a US release date or pricing here, but indicated that US sales would start where there's already some semblance of a hydrogen-refueling infrastructure. That pretty much means California and nowhere else in the states. The fuel-cell model is said to have a full-tank range of about 435 miles and that the tank can be filled up in about three minutes, similar to a gas-powered vehicle. In other words, the future.

Toyota begins shipping Le Yaris to America

Our tiniest Toyota (Scion iQ notwithstanding) is about to get a little French flair. The Japanese automaker announced Thursday that its Toyota Motor Manufacturing France facility would begin building Yaris models destined for North America - specifically, the United States, Puerto Rico and Canada. This will mark the first time in history that Toyota has exported vehicles to North America from Europe.
Initially, Toyota will export roughly 25,000 Yaris models to North American markets from France each year. In order to handle this additional production, Toyota Motor Manufacturing France has invested 10 million euro into its French facility.
Despite being somewhat of a snooze-fest (it's a car!), the Yaris carries on in North America with a 106-horsepower 1.5-liter four-cylinder engine, with prices starting at $14,370 for the three-door and $15,395 for the five-door, not including $795 for destination.