1994 Toyota Supra Turbo Automatic 2-door Hatchback on 2040-cars

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Toyota will steer clear of driverless cars

Toyota executives say the company's primary focus is on safety. At least for the time being, that means the company won't pursue development of a driverless car.
Speaking at the company's advanced safety seminar in Ypsilanti, MI, Thursday morning, Seigo Kuzumaki, Toyota's deputy chief safety technology officer, said that Toyota envisions a future driving environment that optimizes the best of both humans and computers, not choosing one over the other.
"Toyota's main objective is safety, so it will not be developing a driverless car." - Seigo Kuzumaki

How platform problems are delaying next-gen Prius

Short-term pain for longer-term gain? That may be the prognosis for the next-generation Toyota Prius, the world's best-selling hybrid. But, hey, the new version might get holiday season debut, now. Toyota is upgrading some of its most popular models and trying to cut long-term costs with components that can be used on multiple models on the new Toyota New Global Architecture platform, Automotive News says. That means more parts that can be used for the Camry, Avalon (not big stretch, since the Avalon is basically a rich man's Camry) and Corolla in addition to the Prius. The downside, of course, is that this takes a bit more engineering and certainly more time. In the case of the Prius, that means pushing back the start of production from next summer to December 2015. But Automotive News also says the Prius may have an all-wheel-drive option. Happy Holidays. The report is in update from Automotive News Europe, which cited folks familiar with the process who were not identified and said late last month that the production of the fourth-gen Prius would be pushed back by about six months as engineers continue to tweak the hybrid powertrain for maximum efficiency. The goal is around a 10 percent improvement in fuel-efficiency thanks to an upgraded powertrain and lower vehicle weight. Toyota spokeswoman Amanda Rice told AutoblogGreen in an email that the company doesn't comment on future products, so we'll just have to keep an eye out.

Why Toyota's fuel cell play is one big green gamble

Imagine going to the ballet on Saturday evening for an 8 pm performance. The orchestra begins warming up shortly before the show, but it turns out the star performer isn't ready at the appointed time. The orchestra keeps playing, doing its best to keep the audience engaged and, most importantly, in the building. It keeps this up until the star finally shows and is ready to dance ... which turns out to be ten years later. That's a Samuel Beckett play. It's also how many observers, analysts, alt-fuel fans and alt-fuel intenders feel about the arrival of hydrogen fuel cell vehicles (FCVs) – the few of them who are still in the building, that is. Toyota's hydrogen development timeline rivals that of the US space program. In fact, within the halls of Toyota alone, research on FCVs has been going on for nearly 22 years, meaning that one company's development timeline for FCVs rivals that of the US space program – it was 1945 when Werner von Braun's team began re-assembling Germany's World War II V2 rockets and figuring out how to launch them into space and it wasn't until 1969 when a man set landing gear down on that sunlit lunar quarry. The development of the atom bomb only took half as long, and that's if we go all the way back to when Leo Szilard patented the mere idea of it, in 1934. Carmakers didn't give up on hydrogen in spite of the public having given up on carmakers ever making something of it, so there was a good chance that hydrogen criers announcing the mass-market adoption of periodic chart element number two one would eventually be right. Now is that time. And Toyota, not alone in researching FCVs but arguably having done the most to keep FCVs in the news, isn't even going to be first to market. That honor will go to Hyundai, surprising just about everyone at the LA Auto Show with news of a hydrogen fuel cell Tucson going on sale in the spring. The other bit of thunder stolen: while Toyota's talking about trying to get the price of its offering down to something between $50,000 and $100,000, Hyundai is pitching its date with the future at a lease price of $499 per month ($250 more than the lease price of a conventional Tucson), free hydrogen and maintenance, and availability at Enterprise Rent-A-Car if you just want to try it out. We've seen and driven Toyota's offering and we all know its success doesn't depend on cross-shopping, showroom dealing and lease sweeteners.