1991 Toyota Supra Turbo Hatchback 2-door 3.0l on 2040-cars

Auto blog

Toyota i-ROAD goes to carsharing service Park24 in Tokyo

Drivers in Tokyo citizens can now soon a handle on what "active leaning" is all about. That's because a small number of Toyota's funky, three-wheeled i-Road electric vehicle will soon be available for a car-sharing program throughout the Japanese capital city. Let the party begin. Toyota is collaborating with parking-lot operator Park24 Co. on the car-sharing program. The automaker will contribute five i-Road vehicles to the project, which will start April 10 and run until the end of September. Users will be able to pick up the trikes at the Times Station at Yurakucho ITOCiA and will be able to drop them off at five locations throughout the city. Toyota will charge 412 yen (about $3.50) per every 15 minutes and will impose a maximum checkout time of two and a half hours. We first became aware of the i-Road when Toyota posted a groovy video of the vehicles sashaying through town a couple of years back. The car, which has so-called "active leaning" technology, is less than eight feet long and less than three feet wide, and has a top speed of 28 miles per hour. Check out Toyota's press release below and get more details here. Park24 and Toyota to Trial i-ROAD Sharing Service in Central Tokyo February 24, 2015 Tokyo, Feb. 25, 2015 -- Starting in April, Park24 Co., Ltd. and Toyota Motor Corporation will trial a car sharing service in central Tokyo using the Toyota i-ROAD, an ultra-compact three-wheeled electric vehicle. The i-ROAD, designed for flexibility and ease of use, will be paired with Park24's "Times Car Plus" service, which allows members to use share cars at any time of day or night. The trial will also incorporate elements from Toyota's "Ha:mo" optimized urban transport system. The trial will run from April 10 to the end of September. Usage data and user feedback will be gathered with the goal of assessing ease of use. The trial will also be used to assess changes in user activity patterns and receptiveness to new mobility systems of this type. For more information about the program, go to: http://newsroom.toyota.co.jp/en/detail/6168109/ Related Video:

Performance cars overpower the Detroit Auto Show

At precisely the stroke of noon on Monday, the 2016 Acura NSX rolled on stage at the Detroit Auto Show amid plumes of smoke and dancing lights. The sounds of the powerful engine revving soared to the rafters. It was the second coming of Acura's iconic sports car, and the reveal had all of the expected trappings. Afterwards, champagne corks popped and the bubbly flowed. It was noon in Detroit, but for the green-car movement, it seemed like the clock had struck midnight. That's an exaggeration, but performance was the overwhelming theme of North America's most important show. Ford – which has helped lead the way in smaller displacement engines and early adoption of hybrid powertrains – had more than 1,500 horsepower on stage one point after it revealed the GT concept, the new F-150 Raptor and the Shelby Mustang GT350R. The NSX is technically a hybrid (it has three electric motors), but with 550-plus hp, there's no doubt this Acura was bred on the track. The theme continued throughout the show at nearly every stand. Alfa Romeo showed off the 4C Spider, which is the open-air version of a car that purports to be the spiritual successor of the high-performance 33 Stradale from 1967. On Tuesday, Cadillac is scheduled to reveal the 640-hp CTS-V with the V8 transplanted from the Corvette Z06, and the Lexus was expected to roll out its own V8-powered beast, the 467-hp GS F. For enthusiasts – especially enthusiasts with money – these are halcyon days. But make no mistake, all of this power has a purpose. Ford product chief Raj Nair said the Blue Oval uses high performance cars to develop technologies, like aerodynamics and materials, which are then shared across its lineup. "It's another proof point about how serious we are in developing innovation through performance," he said. Ford, which is rolling out at least 12 performance cars by 2020, said the sporty cars attract younger and more influential buyers to its fold, which can help burnish its image beyond adding sales volume. Toyota is taking a similar approach, senior vice president Bob Carter said, noting the Lexus RC coupe draws people into showrooms and gets them excited about the brand, even if they don't end up buying one. "They provide an aspiration and a halo that provides the attention that gets you noticed in a cluttered market," he said.

General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.