1991 Toyota Supra Turbo Hatchback 2-door 3.0l on 2040-cars

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Final decision on Toyota/BMW sports car due by year end

BMW and Toyota signed a memorandum of understanding to share technology and build a sports car way back in 2012, and months later, they made that partnership official. This oft-rumored model from two auto industry titans still hasn't hit the road, and the time has come to make a final decision about its future. Thankfully, the model's fate is just a few months from being known. "By the end of the year we will approve whether or not we will make it," a Toyota spokesperson said about the sports car project, according to Automotive News Europe. "The whole study before that, on what kind of platform, on what kind of architecture, that's been progressing quite well. We haven't yet decided to give the green light to the project, but it's coming up." The collaboration is supposed to result in jointly developed fuel-cell tech, composites, and research into lithium-air batteries. Little is officially known about what Toyota and BMW are planning for the sports car project, but there are plenty of rumors about what's in store. Both automakers are supposed to get their own version of the vehicle. Some reports say the Japanese model will be the revival of the Supra, and the Bimmer-badged one might end up being a replacement for the Z4. The potential powertrains have been suggested as a German-sourced, turbocharged inline six with rear-wheel drive and a super-capacitor-powered plug-in hybrid with all-wheel drive.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Toyota bringing sextet of retro-liveried GT86s to Goodwood [w/poll]

Automakers and the teams that race their products switch liveries all the time. From time to time you might see them revive a classic color scheme from their history, like Lotus has with the JPS black and gold, or Nissan did most recently with one of the GT-R LM Nismo prototypes it's bringing to Le Mans this year. But Toyota is going a step further. At the upcoming Goodwood Festival of Speed later this month, the Japanese automaker isn't just showcasing one new car with a throwback livery – it's bringing six. They're all based on the GT86 (which we know as the Scion FR-S), and each pays tribute to an iconic racing car from Toyota's history. The yellow and green one pays tribute to the Yatabe Speed Trial 2000GT from 1966. There's another decked out in white and blue in tribute to the 2000GT that Carroll Shelby showcased in the US back in '68. The red one with the black hood pays homage to Ove Andersson's rally-spec '72 Celica. Another one in red with yellow stripes harks back to the IMSA-spec Celica from the mid-80s. There's the Castrol livery from the Group A rally-spec Celica GT-Four, and finally a tigerskin-effect livery derived from the Esso Ultron scheme from Japan's own touring car championship. In addition to the special vinyl wraps and decals, each of the sports cars features throwback wheels, a stainless steel exhaust and a lowered suspension. But of course it's the livery that makes them special, and you'll want to check them all out in the extensive high-resolution image gallery above and cast your vote in the poll below. GT86 PAYS TRIBUTE TO ITS HERITAGE WITH CLASSIC TOYOTA LIVERIES Visual celebration of decades of sporting design and engineering excellence at the Goodwood Festival of Speed - Fleet of six GT86 coupes finished in one-off classic liveries celebrating great Toyota race and rally cars of the past - Classic look captured in vinyl wraps and decals plus lowered springs, stainless steel exhaust and retro-styled wheels - Cars available for public drives in the Goodwood Festival of Speed's Moving Motor Show on 25 June, then on static display supporting the GT86 Drift Experience at Goodwood's race circuit Many of the qualities that make the GT86 an exceptional modern sports car are rooted in generations of classic performance Toyotas, from its great handling to its timeless, low-slung styling.