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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Submit your questions for Autoblog Podcast #319 LIVE!

We record Autoblog Podcast #319 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #319
Jeep checks out the Grand Wagoneer at Wagonmaster

Does Scion's LA concept presage a US Auris?

When the doors open at the LA Auto Show in a few weeks, Scion will be on hand to showcase its new iM Concept. But considering what little Toyota's youthful brand has revealed about the concept so far, it's led to rampant speculation. And the prevailing wisdom seems to point towards a production iM arriving as a Scion-badged version of the Toyota Auris.
For those unfamiliar, the Auris is to European (and other) markets essentially what the Matrix is (was?) to ours: a hatchback version of the Corolla. The model line was first introduced in 2006, looking in its first iteration like an overgrown version of the contemporary second-gen Yaris, and was replaced with the current model in 2012. It's available as a five-door hatch or wagon, with a range of gasoline, diesel and hybrid powertrains available.
If the rumors - spurred by the similarity of the iM concept's nose depicted in the teasers - prove accurate, and public reception to the idea ends up spurring Toyota to put it into action, it wouldn't be the first overseas Toyota brought over as a Scion. The Scion iQ was sold as the Toyota iQ overseas years before it arrived here.