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Toyota celebrates 30th anniversary of Land Cruiser 70 with Japan rerelease [w/videos]

It's a common refrain among auto enthusiasts to bemoan the current models being sold for being overly complex and expensive and to wish that automakers would just make vehicles like the old days. Sure, they might not have been as safe or efficient, but there was often a certain rugged simplicity that's gone today. Well, Toyota is actually doing it and thinks there's enough demand to put the Land Cruiser 70 back into production in Japan for its 30th anniversary. Sadly, it's only for one year.
The original Land Cruiser 70 served a long life in Japan from 1984 to 2004. Even today, the proven model remains in production in some regions abroad. People in its home country still love the vehicle though, and Toyota is brushing off the mothballs to give customers what they want. For the first time ever there, it's also offering the double-cab pickup version in addition to the traditional enclosed body. The company thinks that it can move about 200 of these classic trucks this year, which isn't too shabby for a vehicle that's three decades old.
Looking at the pictures above, these look like the same old Land Cruisers, but Toyota is updating them slightly to meet modern safety rules. The grille, hood and headlights are all tweaked, and they now come with airbags and anti-lock brakes. A 4.0-liter V6 is under the hood making 228 horsepower (170 kilowatts) and 266 lb-ft of torque (360 Newton-meters), and the only available gearbox is a five-speed manual. Part-time four-wheel drive is standard. If you're really afraid of getting stuck in the wilderness, locking front and rear differentials and a winch are available as options.

General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

Recharge Wrap-up: Audi R18 e-tron Quattro wins WEC opener, Toyota Mirai goes to DC

The Audi R18 e-tron Quattro has won the World Endurance Championship season opener at Silverstone. Drivers Marcel Fassler, Andre Lotterer and Benoit Treluyer piloted the number 7 hybrid racecar to a hard-fought win in the six-hour UK race. "This victory is a dream start of the season and a great reward for the whole squad for the hard work last winter," says Audi Motorsport boss Dr. Wolfgang Ullrich, congratulating the team. Audi's second R18 took fifth place in the race after a couple of unscheduled pit stops ate up precious time. Read more in the press release from Audi, below. Mini and Spanish designer Jaime Hayon are presenting new versions of the Mini Citysurfer electric scooter concept at Salone del Mobile in Milan, Italy. The installation, called "Urban Perspectives" depicts an idea of the future of urban mobility. The imaginary living space houses two examples of the Citysurfer concept designed by Hayon. The first is painted to resemble blue and while porcelain, with dots and stripes to give it an upbeat look. The second uses more upscale materials like anodized metal, copper and leather to blend modern and classical elements. The foldable Citysurfer scooter can travel 10 to 15 miles on a charge, and is designed fit and charge inside the trunk of a Mini Cooper. Read more from Mini. Tesla has announced the locations of its first Superchargers in Australia. It will install eight charging booths at the Goulburn Visitor's Centre, about 120 miles southwest of Sydney. The Goulburn superchargers will be powered by renewable energy. Tesla plans to install a network of Superchargers in cities along the route connecting the Sunshine Coast north of Brisbane south to Melbourne. Read more at Clean Technica. The Toyota Mirai will be on display at the National Mall in Washington DC to celebrate the 45th anniversary of Earth Day. Toyota is a sponsor of Global Citizen 2015 Earth Day from April 17 to 19, which will include speakers, musical performances and, of course, Toyota's new hydrogen fuel cell car. "Earth Day 2015 is a great platform to educate the public about hydrogen fuel cell technology and the potential of hydrogen as a future fuel," says Toyota's Bob Carter. Also in April, Toyota will continue to enlighten the public about the Mirai and hydrogen technology in Union Square Park in New York on April 19, and at Waterkeeper Alliance's "Keep it Clean" comedy event in Los Angeles on April 22. Read more from Toyota.