2003 Toyota Solara Sle Convertible 2-door 3.0l on 2040-cars

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Toyota and Suzuki are looking at an R&D partnership because they admit they're behind

The Chairman of Suzuki Motor Corporation, Osamu Suzuki, and the President of Toyota, Akio Toyoda, have convened at Toyota's Tokyo offices to declare plans to join hands regarding research and development. According to Toyoda, Toyota "hasn't been good at creating alliances," and its partnership with the small carmaker Daihatsu has been the most well-known collaboration so far. Perhaps the comment has a tinge of regret from Toyota and GM's NUMMI days in Fremont, especially as the statement released by Toyota says that "Toyota is conscious of the fact that it may be behind competitors in North America and Europe when it comes to the establishment of standardizations and partnership with other companies." But as different technologies advance at breakneck speed and it is difficult for companies both big and small to stay competitive, let alone ahead of the game, Toyota is accepting the need for collaboration. Toyoda referred to passenger safety, environmental issues, automated driving, and hydrogen technology, all of which are key challenges for any carmaker looking to stay relevant, and all expensive to experiment with. Spreading the cost over more vehicles should help. "We received an offer from Suzuki regarding collaboration possibilities on advanced and future technologies such as in information technology. Suzuki made a frank proposal to us, and in understanding that Toyota is facing the challenges which I had mentioned earlier, we thought that with the relationship between both companies, there is an opportunity for a business partnership to help solve such challenges. As such, we decided to explore such possibilities together," said Toyoda. In the future, Daihatsu will still be Toyota's tool in emerging markets, but now Toyota could have access to Suzuki's small-car know-how. Osamu Suzuki acknowledges that "Suzuki's current business focuses on minivehicles in Japan and India," as Suzuki withdrew from the US and Canada in 2013. A joint effort will help Suzuki remain relevant, and as a manufacturer of predominantly small vehicles it has been focusing on competitive pricing more than cutting edge technology. Related Video:

Toyota Prius gets higher clearance, better suspension in Pakistan

It's been 16 years since the Toyota Prius launched in Japan. Finally, the world's most popular hybrid is becoming the first hybrid car to show up in Pakistan. This version of the Prius has been customized by Indus Motor Company (IMC) in order to deal with, well, let's just say some challenging road conditions. IMC knows what it's doing, and has modified Toyota and Daihatsu vehicles for the Pakistani market for over 20 years. The Prius brings with it the iconic shape and Parvez Ghias, CEO of IMC, told The Technology Times that the car's arrival, "is indeed a great milestone, not only in the history of IMC, but, of the entire nation." Pakistan Today says that IMC is beefing up the ground clearance of the imported Priuses and adds a "robust suspension system." Why would this be important? Well, the US Department of State warns travelers to beware of crowded roads, aggressive and poorly trained drivers and bad roads that could include potholes and sharp drop-offs. Then there's the "donkeys, cattle, horse carts, and even the occasional camel [that] can pose roadside hazards in some areas." There's also the big problem of terrorism-related violence in Pakistan, but we haven't heard that the Pakistan Prius has been bullet- and shrapnel-proofed.

Spongebob Squarepants Toyota Highlander gets Tanked in Vegas

In 2006, I bought a Scion xB (the super upright, first-generation one), and I always had this wild dream of turning the xBox into an aquarium after it had run its course in my personal test fleet. Long story short, that never happened. But apparently the folks at Toyota got wind of my idea - only, well, this isn't exactly what I had in mind.
Let's just start at the beginning here. This is a 2014 Toyota Highlander - you know, the redesigned one that bowed in New York earlier this year. I haven't driven it yet, but I'm sure it's plenty nice and will appeal to all sorts of families. Families with kids. Kids who like cartoons. Cartoons like Spongebob Squarepants.
Which brings me to our next talking point: the collaboration between Toyota and Nickelodeon for the Spongebob-themed wrap that covers every inch of this Highlander. This isn't the first time we've seen the yellow cartoon sponge on a Highlander - Toyota unveiled a differently wrapped version earlier this year - but this one features more of an aquatic, under-the-sea sort of theme. Perfect, considering the main point of this crossover's reason for being at SEMA.